The Sandbox Guide to… Marketing in 2023
Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.
January 25, 2023
NFTs explosion: Crypto.com, The Weeknd, Gorillaz, Lindsay Lohan…
Say what you like about non-fungible tokens (NFTS) – and right now, everyone appears to be doing exactly that on Twitter – but it’s undeniable that there is a gold rush of musicians towards the idea. In the past few...
March 29, 2021
Apple Music goes Boss-eyed with its Bruce Springsteen Week
Apple Music is pushing all the boats out for the release of Bruce Springsteen's 20th studio album 'Letter to You'. There'll be a week of radio shows on its new Apple Music Hits station, plus an album listening party and...
October 20, 2020
Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Sandbox 186: Video killed the video star
Lead: So long to big-budget videos? Taylor Swift’s new vid may be breaking YouTube records, but many major artists are starting to question the value of traditional music videos. Our lead feature looks at some of the...
September 29, 2017
Jaguar Land Rover hiring engineers via Gorillaz app
We, like many labels, have often pondered the question of why a music fan would download and use a standalone app – even from their favourite artist. Until today, the answer ‘to get an engineering job at Jaguar Land...
June 20, 2017
Sandbox 178: Mixed Up
Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
April 26, 2017
Gorillaz launch a mixed-reality app ahead of Humanz album
Name an artist app that’s been a commercial success. Examples are extremely thin on the ground, bar hazy memories of Taylor Swift selling a decent amount of downloads through her Mobile Roadie-powered app back in the day,...
April 12, 2017
Sandbox 171 – The Rise Of Geofilters
Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...
January 18, 2017
Sandbox issue fifty-five: Staying ahead of the Timeline
Staying ahead of the Timeline We uncover what implications the new layout on Facebook will have for artists and bands communicating with fans on the social network.
March 8, 2012
Gorillaz promote Singles compilation with Spotify campaign
Not every artist is going apes**t about Spotify payouts. Gorillaz have launched a campaign to promote thir new Singles Collection compilation on the streaming music service.
November 29, 2011
Gorillaz put their name to a new Korg iELECTRIBE app
What happens when old-school electronic music-making meets a very modern dance artist? You get an iPad app like Korg iELECTRIBE Gorillaz Edition. Selling on the App Store for $9.99, it's a reskinned version of Korg's existing...
April 19, 2011