Halsey sparked a new round of debate about artists being pressured to go viral with the claim that their latest track was being held back from release until it got enough TikTok buzz.
Tag: Halsey
Posted inNews
Self Esteem criticises social media pressures on musicians
There is a revolt brewing among artists over the pressures they feel they are under to service an ever-growing roster of social-media platforms.
Posted inCampaigns
Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner
Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the budget allows for something a little grander. Pop star Halsey is covering a few eventualities here by soldering together […]
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Posted inNews
Halsey unveils an augmented reality treasure hunt in the US
Halsey is the latest artist tapping AR technology to send fans on a treasure hunt. This one is in the US, and is a partnership with Verizon and FriendsWithYou.
Posted inSandbox
Sandbox Issue 254: The Rise of Music Podcasts
Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music for them that is holding back their creative potential. Yet beyond that knotty problem, the sector is still an […]
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Posted inNews
Marshmello and Halsey offer up a Thought Of The Day on Alexa
We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their […]
Posted inNews
Today’s positive coronavirus-related industry stories (9 April)
We have one more shot of positive news for you before the Easter break. Creators getting paid; industry relief efforts; artists doing good things… It doesn’t drown out the very […]
Posted inNews
BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’
2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy […]