Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner
Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...
October 20, 2021
Halsey unveils an augmented reality treasure hunt in the US
Halsey is the latest artist tapping AR technology to send fans on a treasure hunt. This one is in the US, and is a partnership with Verizon and FriendsWithYou.
September 20, 2021
Sandbox Issue 254: The Rise of Music Podcasts
Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music...
June 10, 2020
Marshmello and Halsey offer up a Thought Of The Day on Alexa
We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their latest website. Amazon,...
May 28, 2020
Today’s positive coronavirus-related industry stories (9 April)
We have one more shot of positive news for you before the Easter break. Creators getting paid; industry relief efforts; artists doing good things… It doesn’t drown out the very real challenges that the coronavirus...
April 9, 2020
BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’
2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day...
April 15, 2019