Tag: harry styles

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Sandbox Issue 259: Six Months On, What Next?

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many...
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Harry Styles reads a ‘sleep story’ for meditation app Calm

"Hello. I'm Harry Styles..." Those four words have set off some social-media excitement overnight, spoken by Styles himself in a promo video for meditation app Calm. He's going to be reading one of the 'sleep stories'...
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Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
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Harry Styles had 2019’s most cryptic music-marketing campaign

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and...
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Harry Styles gets his own Snapchat lens just like Ed Sheeran

Fresh from announcing an exclusive documentary with Apple Music, Harry Styles is also making his presence felt on Snapchat. The former One Direction star has followed Ed Sheeran in getting his own stealthily-launched lens...