Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Brands and music: ‘We know millennials are logo-averse…’ (#midem)
We've seen plenty of music-industry conference sessions about brands and music, but they're usually focused on deals with individual artists. At the Midem conference today, a session looked at other kinds of partnerships,...
June 5, 2016
UMG extends and expands its partnership with HP
Universal Music and HP have extended and expanded their musical partnership with a new three-year deal that will see them working together in 16 more countries – taking the total to 22. The deal has already seen UMG...
October 15, 2015
Omnifone platform has added 1.2m new subscribers in 2013
B2B digital music firm Omnifone is celebrating its 10th anniversary with some new stats, including the claim that its cloud music platform has added 1.2m new subscribers since January this year. Its customers include Sony,...
June 10, 2013
HP beta testing HP Play cloud music app for Android
HP Play isn't new – the cloud music-syncing service was around back in July 2011, focused on the company's webOS smartphones and tablets. Now it's seemingly making a return.
August 20, 2012
Tiësto’s Twitter gig is just the start of new digital campaign
We wrote about DJ and producer Tiësto in yesterday's Bulletin: he's becoming the first artist to have a gig livestreamed on Twitter, through a brand partnership with HP and Intel.
January 10, 2012
Twitter and HP to host Tiësto concert webcast this week
Twitter just got into concert streaming. Well, sort of. The company has announced that Tiësto will be streaming a concert on the social network this week, as part of a deal with HP and Intel.
January 9, 2012
HP kills the TouchPad as it discontinues webOS devices
Remember how HP's TouchPad tablet was seen as the most credible 'iPad killer' yet? No longer. After reportedly dismal sales, HP has abruptly announced that it's pulling out of the smartphone and tablet market. Or, in the...
August 19, 2011
7digital bags featured spot on HP’s TouchPad tablet
Another day, another good hardware deal for 7digital. The company's download store is now a featured app on HP's TouchPad tablet, allowing users to browse, buy and download 320kbps MP3 tracks from the device. It follows other...
July 22, 2011
eMusic and HP working on their own cloud music services
By the end of 2011, consumers will be spoiled for choice when it comes to cloud music services. eMusic CEO Adam Klein has told Billboard that the company is hoping to launch its long-mooted cloud offering "by Q4 of this year",...
June 13, 2011
Details of HP’s planned cloud music service leak out
HP's ambitions to get into cloud music have hardly been a secret: the company bought music startup Melodeo in June 2010, and at the time said "we are excited about the potential of this technology to bring the power of cloud-based...
April 18, 2011