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IMI boss says there are only 1m music subscribers in India

Blaise Fernandes is the boss of Indian music industry body IMI. He’s been talking to Exchange4Media about the challenges for the streaming music market [‘audio OTT’ is the preferred phrase there] in India.

“OTT is our growth engine and data published by OTT players indicated a 40% growth rate on the 1st half of CY2020,” said Fernandes. “The problem lies in a very low subscriber base in India. It is estimated that the combined paid subscribers will be just about 1 million.”