Tag: influencer marketing

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TikTok adds creator credits and ‘Branded Mission’ ads initiative

One of the criticisms of TikTok culture has been of a lack of credit for the originators of some of its trends.
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The Sandbox Guide to… influencer marketing

Influencer marketing in 2021 is more strategic and reliable than ever, with the pandemic only making it extra-popular. It’s also essential to get the nuanced parts right: so here’s how to avoid the pitfalls and attain...
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eMarketer predicts strong growth for US influencer marketing

We’ve seen a fair few studies of influencer marketing in our time, including many ‘influencer marketing is BRILLIANT’ reports commissioned by… influencer marketing companies! But eMarketer’s...
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Behind The Campaign: Vacations

In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
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Behind The Campaign: Valley

After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...
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Music marketing: Influencer trends and short-form video

In the age of TikTok, it was impossible to ignore the worlds of influencers and short-form video at our Sandbox Summit Global conference last week. Sessions included a fireside chat between Warner Records associate director...
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Instagram promises crackdown on ‘hidden advertising’ in the UK

Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly. In January 2019, that included...
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Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’

Jennifer Lopez and Maluma have just released a pair of singles together: 'Pa Ti' and 'Lonely', and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday. However, they also...
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SignalFire report explores the growing ‘creator economy’

Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
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Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing

HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more...
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Influencer marketing to grow (say influencer marketing firms)

‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
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Bad Influencer Marketing

Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some big reputations and this reflects badly on everyone in...