Tag: influencer marketing
US regulator to toughen up its rules on influencer marketing
The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to...
February 13, 2020
FTC launches new guide to influencer-marketing disclosures
A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
November 6, 2019
Viral post exposes fake-data problem in China’s KOL advertising
On 17 October, a Chinese tech-startup owner posted an article on his WeChat account about a controversial aspect of China’s KOL (Key Opinion Leaders - known as influencers in the west) advertising scene. The article now...
October 23, 2019
Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS
Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
March 7, 2019
Report claims nanoinfluencers are the new microinfluencers
The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
November 13, 2018
Warner Music Australia signs new influencer partnership
As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent.
August 31, 2018
Brands targeting teens with 1,000+ Instagram followers
If you needed a new reason to shake your head in wonderment about how Generation Z are living their best lives, the headline ‘Posting Instagram Sponsored Content Is the New Summer Job’ might provide it.
August 23, 2018
Kylie Jenner earns *how much* for a sponsored Instagram post?
There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
July 31, 2018
Snapchat finally wants to connect influencers with brands
Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
July 27, 2018
Slacker Radio debuts a ‘social media influencer’ station
US streaming service Slacker Radio’s latest channel is a partnership with influencer-driven label Heard Well. The channel, Heard Well Radio, will see the likes of Connor Franta, Tyler Oakley and JC Caylen playing songs...
July 13, 2018
Facebook leak suggests plans for influencer-marketing tool
Any brand – labels included – trying to work out who to enlist for an influencer-marketing campaign is spoiled for choice when it comes to online-dashboards categorising and ranking influencers. Facebook may be preparing...
May 21, 2018
What next for influencer marketing in the music world?
At Music Ally’s recent Sandbox Summit conference in New York, one of the major themes was on the growing use of influencer marketing by the music industry. It first cropped up in the day’s opening panel, titled ‘Streaming...
May 10, 2018