Tag: influencer marketing
Instagram promises crackdown on ‘hidden advertising’ in the UK
Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly. In January 2019, that included...
October 19, 2020
Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’
Jennifer Lopez and Maluma have just released a pair of singles together: 'Pa Ti' and 'Lonely', and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday. However, they also...
September 25, 2020
SignalFire report explores the growing ‘creator economy’
Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
September 24, 2020
Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing
HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more...
April 16, 2020
Influencer marketing to grow (say influencer marketing firms)
‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
March 10, 2020
Bad Influencer Marketing
Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some big reputations and this reflects badly on everyone in...
March 5, 2020
Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines
Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
February 20, 2020
US regulator to toughen up its rules on influencer marketing
The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to...
February 13, 2020
FTC launches new guide to influencer-marketing disclosures
A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
November 6, 2019
Viral post exposes fake-data problem in China’s KOL advertising
On 17 October, a Chinese tech-startup owner posted an article on his WeChat account about a controversial aspect of China’s KOL (Key Opinion Leaders - known as influencers in the west) advertising scene. The article now...
October 23, 2019
Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS
Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
March 7, 2019
Report claims nanoinfluencers are the new microinfluencers
The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
November 13, 2018