Tag: influencer marketing

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FTC launches new guide to influencer-marketing disclosures

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
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Viral post exposes fake-data problem in China’s KOL advertising

On 17 October, a Chinese tech-startup owner posted an article on his WeChat account about a controversial aspect of China’s KOL (Key Opinion Leaders - known as influencers in the west) advertising scene. The article now...
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Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
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Report claims nanoinfluencers are the new microinfluencers

The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
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Warner Music Australia signs new influencer partnership

As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent.
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Brands targeting teens with 1,000+ Instagram followers

If you needed a new reason to shake your head in wonderment about how Generation Z are living their best lives, the headline ‘Posting Instagram Sponsored Content Is the New Summer Job’ might provide it.
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Kylie Jenner earns *how much* for a sponsored Instagram post?

There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
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Snapchat finally wants to connect influencers with brands

Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...
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Slacker Radio debuts a ‘social media influencer’ station

US streaming service Slacker Radio’s latest channel is a partnership with influencer-driven label Heard Well. The channel, Heard Well Radio, will see the likes of Connor Franta, Tyler Oakley and JC Caylen playing songs...
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Facebook leak suggests plans for influencer-marketing tool

Any brand – labels included – trying to work out who to enlist for an influencer-marketing campaign is spoiled for choice when it comes to online-dashboards categorising and ranking influencers. Facebook may be preparing...
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What next for influencer marketing in the music world?

At Music Ally’s recent Sandbox Summit conference in New York, one of the major themes was on the growing use of influencer marketing by the music industry. It first cropped up in the day’s opening panel, titled ‘Streaming...
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Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app...