Tag: influencer marketing
TikTok adds creator credits and ‘Branded Mission’ ads initiative
One of the criticisms of TikTok culture has been of a lack of credit for the originators of some of its trends.
May 19, 2022
The Sandbox Guide to… influencer marketing
Influencer marketing in 2021 is more strategic and reliable than ever, with the pandemic only making it extra-popular. It’s also essential to get the nuanced parts right: so here’s how to avoid the pitfalls and attain...
August 11, 2021
eMarketer predicts strong growth for US influencer marketing
We’ve seen a fair few studies of influencer marketing in our time, including many ‘influencer marketing is BRILLIANT’ reports commissioned by… influencer marketing companies! But eMarketer’s...
July 22, 2021
Behind The Campaign: Vacations
In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
July 14, 2021
Behind The Campaign: Valley
After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...
June 30, 2021
Music marketing: Influencer trends and short-form video
In the age of TikTok, it was impossible to ignore the worlds of influencers and short-form video at our Sandbox Summit Global conference last week. Sessions included a fireside chat between Warner Records associate director...
June 2, 2021
Instagram promises crackdown on ‘hidden advertising’ in the UK
Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly. In January 2019, that included...
October 19, 2020
Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’
Jennifer Lopez and Maluma have just released a pair of singles together: 'Pa Ti' and 'Lonely', and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday. However, they also...
September 25, 2020
SignalFire report explores the growing ‘creator economy’
Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
September 24, 2020
Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing
HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more...
April 16, 2020
Influencer marketing to grow (say influencer marketing firms)
‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
March 10, 2020