5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, the industry was preparing for a rush of Christmas hits to enter the charts and offices to shut down.
Sometimes when videos go viral on TikTok, it’s not an entirely organic phenomenon. Forbes has offered some evidence for this.
We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team managed to achieve breakout success.
One of the criticisms of TikTok culture has been of a lack of credit for the originators of some of its trends.
Smart-links company Linktree has been running the numbers for its 2022 Creator Report, based on interviews with more than 9,500 people who are creating content for social media platforms.
Want to learn how to do Instagram better? Who better to brain-pick for information than successful Instagrammers?
Billboard has teamed up with tech firm Logitech to create a chart that quantifies “creators who are driving music consumption through content creation”
Influencer marketing in 2021 is more strategic and reliable than ever, with the pandemic only making it extra-popular. It’s also essential to get the nuanced parts right: so here’s how to avoid the pitfalls and attain the windfalls when working with influencers and music.This Guide gives you clear, actionable steps on how to use these […]
We’ve seen a fair few studies of influencer marketing in our time, including many ‘influencer marketing is BRILLIANT’ reports commissioned by… influencer marketing companies! But eMarketer’s latest predictions are more independent, and […]
We wrote about startup Breakr in February this year: it was a tool to help artists and labels identify influencers to work with on marketing campaigns. Now the company has raised […]
In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics specialist) and Jelissa Lam (marketing manager and digital marketing manager for Vacations) at Nettwerk Music Group explain how […]
After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain how they jumped on this viral moment, why a UGC strategy kept the momentum going […]