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Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA.
What we hadn’t spotted, then, was a cover of the group’s past hit ‘Pop/Stars’ by an influencer called Seraphine, which was released a couple of weeks ago.
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and […]
Will Josh Richards be the next new music star to emerge on TikTok? TalentX certainly hopes so. It’s the digital talent management company behind influencer collective Sway LA, of which Richards is a member, and he’s the first signing to the company’s new label TalentX Records.
It’s a partnership with Warner Records, which it claims is a first, and follows partnerships with Sony/ATV and management firm Ozone Entertainment, along with the appointment of a full-time head of music, Gavin Rudolph.
Keen followers of the TikToker penis-disparaging diss-tracks scene will already have a sense of Richards’ artistic merits: his ‘Still Softish’ song from earlier in 2020 has done 27.7m YouTube views and 11.7m Spotify streams.
Joe Rogan, Kim Kardashian West, Michelle Obama… and now Addison Rae. Spotify’s lineup of podcast exclusives continues to swell, with Rae the latest to join its roster.
She’s currently the second most popular star on TikTok with 51.4 million followers – behind only Charli D’Amelio’s 72.6 million – and now she has a deal with Spotify’s Parcast subsidiary for podcast Mama Knows Best.
It’s a collaboration with her mother Sheri Nicole, and will be exclusive to Spotify, with the first episode already available, and more to follow on a weekly basis. Terms of the deal haven’t been made public at this point.
Influencers, eh? Young, rich and spoilt. Or are they? Well, they’re mostly young, but the ‘rich’ part is up for debate in many cases. Vice has an interesting (if bleak) article on […]
HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and […]
If you’ve been spotting Drake’s new track ‘Toosie Slide’ all over your socials in recent days, it’s no accident. Rolling Stone has a piece explaining how the artist enlisted some popular dancing […]
With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good […]
Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because […]
‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers […]
We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos […]
Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some […]
