Tag: influencers

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TikTok’s top creator Charli D’Amelio now has 41.8m followers

With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the...
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Cardi B and Jordin Sparks rapped by FTC over sponsored posts

Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...
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Influencer marketing to grow (say influencer marketing firms)

‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
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Rihanna now has a ‘Fenty Beauty House’ for TikTok influencers

We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....
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Bad Influencer Marketing

Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some big reputations and this reflects badly on everyone in...
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Taki takes on Cameo to offer personalised celebrity videos

In June last year we wrote about a new startup called Cameo, which had raised a $50m funding round to continue building its business selling personalised video messages from celebrities. Now it has a new rival called Taki,...
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Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
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US regulator to toughen up its rules on influencer marketing

The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to...
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Tools: Keyhole. Measure the impact of their social media & influencer campaigns

Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits.  One constant in its suite of features have been hashtags,...
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Nicky Jam and YouTuber Teala Dunn team up for TikTok video

There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s...
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Prajakta Kohli launches YouTube series with Neha Kakkar episode

Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called...
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Spotify tests letting influencers add video to their playlists

For grumpy Generation X-ers, one of streaming music’s saving graces is the lack of enthusiastic influencers bursting out of the screen at them. Look away now, if you’re in that group: Spotify is testing a way for influencers...