Songfluencer launches ‘Rising’ program for emerging artists
Startup Songfluencer is one of the companies trying to connect music artists with music-related influencers (hence: ‘songfluencers’) for marketing partnerships. Now it’s expanding its activity with a program...
February 23, 2021
Breakr wants to help artists find influencers to work with
As the ‘TikTok-fuelled hit’ stories keep coming, so the idea of enlisting influencers on that and other social apps to help break a new track becomes more appealing – even if manufacturing such virality remains...
February 3, 2021
Charli D’Amelio is first TikTok star to reach 100m followers
TikTok has its first nine-figure star this morning, with Charli D'Amelio becoming the first TikToker to reach more than 100 million followers on the platform. What's even more startling is the fact that she only joined...
November 23, 2020
Dua Lipa launches TikTok-assisted ‘Levitating’ music video
In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her 'Levitating' single. The promise was that the best creators would make it into...
October 5, 2020
TikTok creator fund reportedly paying 2-4 cents per 1,000 views
TikTok’s Creator Fund started as a $200m commitment in July to be distributed among US-based TikTokers trying to build careers on the platform. It quickly expanded to a promised $1bn over three years, with a European fund...
October 2, 2020
Tools: Zebr. Send Music to Influencers
Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit...
September 28, 2020
SignalFire report explores the growing ‘creator economy’
Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
September 24, 2020
Riot Games created a new virtual influencer called Seraphine
Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA. What we hadn't spotted, then, was a cover of the group's past hit 'Pop/Stars'...
September 7, 2020
Fall Guys launches ‘battle of the brands’ for in-game promo
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...
August 18, 2020
Influencers firm TalentX gets into the record label business
Will Josh Richards be the next new music star to emerge on TikTok? TalentX certainly hopes so. It's the digital talent management company behind influencer collective Sway LA, of which Richards is a member, and he's the first...
July 27, 2020
TikTok star Addison Rae is launching a podcast on Spotify
Joe Rogan, Kim Kardashian West, Michelle Obama... and now Addison Rae. Spotify's lineup of podcast exclusives continues to swell, with Rae the latest to join its roster. She's currently the second most popular star on...
July 21, 2020