TikTok stars may be earning much less money than you think
Influencers, eh? Young, rich and spoilt. Or are they? Well, they’re mostly young, but the ‘rich’ part is up for debate in many cases. Vice has an interesting (if bleak) article on the challenges facing...
May 5, 2020
Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing
HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more...
April 16, 2020
Drake tapped dancing influencers for ‘Toosie Slide’ release
If you’ve been spotting Drake’s new track ‘Toosie Slide’ all over your socials in recent days, it’s no accident. Rolling Stone has a piece explaining how the artist enlisted some popular dancing influencers to...
April 6, 2020
TikTok’s top creator Charli D’Amelio now has 41.8m followers
With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the...
March 26, 2020
Cardi B and Jordin Sparks rapped by FTC over sponsored posts
Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...
March 12, 2020
Influencer marketing to grow (say influencer marketing firms)
‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
March 10, 2020
Rihanna now has a ‘Fenty Beauty House’ for TikTok influencers
We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....
March 10, 2020
Bad Influencer Marketing
Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some big reputations and this reflects badly on everyone in...
March 5, 2020
Taki takes on Cameo to offer personalised celebrity videos
In June last year we wrote about a new startup called Cameo, which had raised a $50m funding round to continue building its business selling personalised video messages from celebrities. Now it has a new rival called Taki,...
March 4, 2020
Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines
Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
February 20, 2020
US regulator to toughen up its rules on influencer marketing
The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to...
February 13, 2020
Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features have been hashtags,...
February 5, 2020