Tools: Zebr. Send Music to Influencers
Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit...
September 28, 2020
SignalFire report explores the growing ‘creator economy’
Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
September 24, 2020
Riot Games created a new virtual influencer called Seraphine
Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA. What we hadn't spotted, then, was a cover of the group's past hit 'Pop/Stars'...
September 7, 2020
Fall Guys launches ‘battle of the brands’ for in-game promo
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...
August 18, 2020
Influencers firm TalentX gets into the record label business
Will Josh Richards be the next new music star to emerge on TikTok? TalentX certainly hopes so. It's the digital talent management company behind influencer collective Sway LA, of which Richards is a member, and he's the first...
July 27, 2020
TikTok star Addison Rae is launching a podcast on Spotify
Joe Rogan, Kim Kardashian West, Michelle Obama... and now Addison Rae. Spotify's lineup of podcast exclusives continues to swell, with Rae the latest to join its roster. She's currently the second most popular star on...
July 21, 2020
TikTok stars may be earning much less money than you think
Influencers, eh? Young, rich and spoilt. Or are they? Well, they’re mostly young, but the ‘rich’ part is up for debate in many cases. Vice has an interesting (if bleak) article on the challenges facing...
May 5, 2020
Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing
HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more...
April 16, 2020
Drake tapped dancing influencers for ‘Toosie Slide’ release
If you’ve been spotting Drake’s new track ‘Toosie Slide’ all over your socials in recent days, it’s no accident. Rolling Stone has a piece explaining how the artist enlisted some popular dancing influencers to...
April 6, 2020
TikTok’s top creator Charli D’Amelio now has 41.8m followers
With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the...
March 26, 2020
Cardi B and Jordin Sparks rapped by FTC over sponsored posts
Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...
March 12, 2020
Influencer marketing to grow (say influencer marketing firms)
‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
March 10, 2020