TikTok’s top creator Charli D’Amelio now has 41.8m followers
With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the...
March 26, 2020
Cardi B and Jordin Sparks rapped by FTC over sponsored posts
Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...
March 12, 2020
Influencer marketing to grow (say influencer marketing firms)
‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...
March 10, 2020
Rihanna now has a ‘Fenty Beauty House’ for TikTok influencers
We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....
March 10, 2020
Bad Influencer Marketing
Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some big reputations and this reflects badly on everyone in...
March 5, 2020
Taki takes on Cameo to offer personalised celebrity videos
In June last year we wrote about a new startup called Cameo, which had raised a $50m funding round to continue building its business selling personalised video messages from celebrities. Now it has a new rival called Taki,...
March 4, 2020
Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines
Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
February 20, 2020
US regulator to toughen up its rules on influencer marketing
The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to...
February 13, 2020
Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features have been hashtags,...
February 5, 2020
Nicky Jam and YouTuber Teala Dunn team up for TikTok video
There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s...
January 29, 2020
Prajakta Kohli launches YouTube series with Neha Kakkar episode
Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called...
January 23, 2020
Spotify tests letting influencers add video to their playlists
For grumpy Generation X-ers, one of streaming music’s saving graces is the lack of enthusiastic influencers bursting out of the screen at them. Look away now, if you’re in that group: Spotify is testing a way for influencers...
January 22, 2020