Tag: influencers

Read More

FTC launches new guide to influencer-marketing disclosures

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
Read More

Influencers use Instagram’s ‘Close Friends’ feature as a paywall

There are many things that influencers do that make us bury our heads in our hands, but sometimes they hit upon something interesting on the platforms that are their main stomping grounds. Witness The Atlantic’s latest...
Read More

Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
Read More

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
Read More

New York cracks down on companies selling fake socials activity

If you’ve ever been tempted to spend money inflating your Instagram followers, SoundCloud streams or other social metrics, here’s the latest useful warning not to. The state of New York has reached a settlement with a...
Read More

Rita Ora and Ellie Goulding promise endorsements transparency

The UK’s Competition and Markets Authority (CMA) has been investigating the transparency (or lack of it) among celebrity endorsements on social media. Its concerns have been that influencers haven’t been adequately declaring...
Read More

Report claims nanoinfluencers are the new microinfluencers

The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
Read More

When influencer marketing goes wrong… Snap’s PR firm sues over specs deal

Influencer marketing can be a highly-effective way to promote a product (or music), but if the social star you’re paying for promotion doesn’t deliver, what’s the comeback? We may find out thanks to a new lawsuit filed...
Read More

Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
Read More

YouNow’s Rize app giving cryptocurrency to influencers

We wrote in September about the upcoming launch of live-video app Rize: it’s the work of popular app YouNow, and will blend livestreaming with blockchain technology and cryptocurrency. In fact, Rize will have its own...
Read More

Latest Heard Well album tops iTunes charts in south-east Asia

Compilations label Heard Well is topping the charts in south-east Asia with its latest release ‘Litunes’. As with its other albums, this one is curated by an online influencer. Or rather, a pair of them: brother-and-sister...
Read More

Music Ally Report 395 – Brand New

Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...