Tag: influencers

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Songfluencer launches ‘Rising’ program for emerging artists

Startup Songfluencer is one of the companies trying to connect music artists with music-related influencers (hence: ‘songfluencers’) for marketing partnerships. Now it’s expanding its activity with a program...
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Breakr wants to help artists find influencers to work with

As the ‘TikTok-fuelled hit’ stories keep coming, so the idea of enlisting influencers on that and other social apps to help break a new track becomes more appealing – even if manufacturing such virality remains...
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Charli D’Amelio is first TikTok star to reach 100m followers

TikTok has its first nine-figure star this morning, with Charli D'Amelio becoming the first TikToker to reach more than 100 million followers on the platform. What's even more startling is the fact that she only joined...
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Dua Lipa launches TikTok-assisted ‘Levitating’ music video

In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her 'Levitating' single. The promise was that the best creators would make it into...
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TikTok creator fund reportedly paying 2-4 cents per 1,000 views

TikTok’s Creator Fund started as a $200m commitment in July to be distributed among US-based TikTokers trying to build careers on the platform. It quickly expanded to a promised $1bn over three years, with a European fund...
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Tools: Zebr. Send Music to Influencers

Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit...
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SignalFire report explores the growing ‘creator economy’

Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
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Riot Games created a new virtual influencer called Seraphine

Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA. What we hadn't spotted, then, was a cover of the group's past hit 'Pop/Stars'...
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Fall Guys launches ‘battle of the brands’ for in-game promo

We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...
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Influencers firm TalentX gets into the record label business

Will Josh Richards be the next new music star to emerge on TikTok? TalentX certainly hopes so. It's the digital talent management company behind influencer collective Sway LA, of which Richards is a member, and he's the first...
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TikTok star Addison Rae is launching a podcast on Spotify

Joe Rogan, Kim Kardashian West, Michelle Obama... and now Addison Rae. Spotify's lineup of podcast exclusives continues to swell, with Rae the latest to join its roster. She's currently the second most popular star on...
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TikTok stars may be earning much less money than you think

Influencers, eh? Young, rich and spoilt. Or are they? Well, they’re mostly young, but the ‘rich’ part is up for debate in many cases. Vice has an interesting (if bleak) article on the challenges facing...