Tag: influencers

Startup Songfluencer is one of the companies trying to connect music artists with music-related influencers (hence: ‘songfluencers’) for marketing partnerships. Now it’s expanding its activity with a program...

As the ‘TikTok-fuelled hit’ stories keep coming, so the idea of enlisting influencers on that and other social apps to help break a new track becomes more appealing – even if manufacturing such virality remains...

TikTok has its first nine-figure star this morning, with Charli D'Amelio becoming the first TikToker to reach more than 100 million followers on the platform. What's even more startling is the fact that she only joined...

In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her 'Levitating' single. The promise was that the best creators would make it into...

TikTok’s Creator Fund started as a $200m commitment in July to be distributed among US-based TikTokers trying to build careers on the platform. It quickly expanded to a promised $1bn over three years, with a European fund...

Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit...

Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...

Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA. What we hadn't spotted, then, was a cover of the group's past hit 'Pop/Stars'...

We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...

Will Josh Richards be the next new music star to emerge on TikTok? TalentX certainly hopes so. It's the digital talent management company behind influencer collective Sway LA, of which Richards is a member, and he's the first...

Joe Rogan, Kim Kardashian West, Michelle Obama... and now Addison Rae. Spotify's lineup of podcast exclusives continues to swell, with Rae the latest to join its roster. She's currently the second most popular star on...

Influencers, eh? Young, rich and spoilt. Or are they? Well, they’re mostly young, but the ‘rich’ part is up for debate in many cases. Vice has an interesting (if bleak) article on the challenges facing...