Billboard and Logitech launch chart ranking music influencers
Billboard has teamed up with tech firm Logitech to create a chart that quantifies "creators who are driving music consumption through content creation"
August 18, 2021
The Sandbox Guide to… influencer marketing
Influencer marketing in 2021 is more strategic and reliable than ever, with the pandemic only making it extra-popular. It’s also essential to get the nuanced parts right: so here’s how to avoid the pitfalls and attain...
August 11, 2021
eMarketer predicts strong growth for US influencer marketing
We’ve seen a fair few studies of influencer marketing in our time, including many ‘influencer marketing is BRILLIANT’ reports commissioned by… influencer marketing companies! But eMarketer’s...
July 22, 2021
Music marketing app Breakr raises $4.2m of seed funding
We wrote about startup Breakr in February this year: it was a tool to help artists and labels identify influencers to work with on marketing campaigns. Now the company has raised a $4.2m seed funding round led by Slow Ventures,...
July 21, 2021
Songfluencer launches ‘Rising’ program for emerging artists
Startup Songfluencer is one of the companies trying to connect music artists with music-related influencers (hence: ‘songfluencers’) for marketing partnerships. Now it’s expanding its activity with a program...
February 23, 2021
Breakr wants to help artists find influencers to work with
As the ‘TikTok-fuelled hit’ stories keep coming, so the idea of enlisting influencers on that and other social apps to help break a new track becomes more appealing – even if manufacturing such virality remains...
February 3, 2021
Charli D’Amelio is first TikTok star to reach 100m followers
TikTok has its first nine-figure star this morning, with Charli D'Amelio becoming the first TikToker to reach more than 100 million followers on the platform. What's even more startling is the fact that she only joined...
November 23, 2020
Dua Lipa launches TikTok-assisted ‘Levitating’ music video
In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her 'Levitating' single. The promise was that the best creators would make it into...
October 5, 2020
TikTok creator fund reportedly paying 2-4 cents per 1,000 views
TikTok’s Creator Fund started as a $200m commitment in July to be distributed among US-based TikTokers trying to build careers on the platform. It quickly expanded to a promised $1bn over three years, with a European fund...
October 2, 2020
Tools: Zebr. Send Music to Influencers
Zebr originally started out as a new music discovery channel on Instagram and TikTok – and is now making an interesting move into influencer marketing. Zebr’s new app allows artists and their representatives to submit...
September 28, 2020
SignalFire report explores the growing ‘creator economy’
Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
September 24, 2020
Riot Games created a new virtual influencer called Seraphine
Last month we reported on Riot Games, the publisher of esports game League of Legends, launching a new track for its virtual pop group K/DA. What we hadn't spotted, then, was a cover of the group's past hit 'Pop/Stars'...
September 7, 2020