US regulator to toughen up its rules on influencer marketing
The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to...
February 13, 2020
Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features have been hashtags,...
February 5, 2020
Nicky Jam and YouTuber Teala Dunn team up for TikTok video
There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s...
January 29, 2020
Prajakta Kohli launches YouTube series with Neha Kakkar episode
Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called...
January 23, 2020
Spotify tests letting influencers add video to their playlists
For grumpy Generation X-ers, one of streaming music’s saving graces is the lack of enthusiastic influencers bursting out of the screen at them. Look away now, if you’re in that group: Spotify is testing a way for influencers...
January 22, 2020
19 TikTok stars get together for #hyephouse ‘collab house’ in LA
You don’t have to be a boomer to think that the idea of sharing a house with 19 TikTok stars has the makings of a living hell. But in the case of the Hype House in Los Angeles, it’s part of a burgeoning social-media trend....
January 6, 2020
FTC launches new guide to influencer-marketing disclosures
A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
November 6, 2019
Influencers use Instagram’s ‘Close Friends’ feature as a paywall
There are many things that influencers do that make us bury our heads in our hands, but sometimes they hit upon something interesting on the platforms that are their main stomping grounds. Witness The Atlantic’s latest...
September 19, 2019
Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS
Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
March 7, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
New York cracks down on companies selling fake socials activity
If you’ve ever been tempted to spend money inflating your Instagram followers, SoundCloud streams or other social metrics, here’s the latest useful warning not to. The state of New York has reached a settlement with a...
January 31, 2019
Rita Ora and Ellie Goulding promise endorsements transparency
The UK’s Competition and Markets Authority (CMA) has been investigating the transparency (or lack of it) among celebrity endorsements on social media. Its concerns have been that influencers haven’t been adequately declaring...
January 24, 2019