Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS
Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
March 7, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
New York cracks down on companies selling fake socials activity
If you’ve ever been tempted to spend money inflating your Instagram followers, SoundCloud streams or other social metrics, here’s the latest useful warning not to. The state of New York has reached a settlement with a...
January 31, 2019
Rita Ora and Ellie Goulding promise endorsements transparency
The UK’s Competition and Markets Authority (CMA) has been investigating the transparency (or lack of it) among celebrity endorsements on social media. Its concerns have been that influencers haven’t been adequately declaring...
January 24, 2019
Report claims nanoinfluencers are the new microinfluencers
The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
November 13, 2018
When influencer marketing goes wrong… Snap’s PR firm sues over specs deal
Influencer marketing can be a highly-effective way to promote a product (or music), but if the social star you’re paying for promotion doesn’t deliver, what’s the comeback? We may find out thanks to a new lawsuit filed...
November 1, 2018
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
YouNow’s Rize app giving cryptocurrency to influencers
We wrote in September about the upcoming launch of live-video app Rize: it’s the work of popular app YouNow, and will blend livestreaming with blockchain technology and cryptocurrency. In fact, Rize will have its own...
October 9, 2017
Latest Heard Well album tops iTunes charts in south-east Asia
Compilations label Heard Well is topping the charts in south-east Asia with its latest release ‘Litunes’. As with its other albums, this one is curated by an online influencer. Or rather, a pair of them: brother-and-sister...
August 8, 2017
Music Ally Report 395 – Brand New
Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...
August 31, 2016
Twitter makes it easier to get a verified account
The ‘verified’ tick on Twitter has become a signal for public figures and brands of all kinds. Musicians included, with Twitter’s music team working hard to ensure prominent artists get the blue verified badge on their...
July 20, 2016