Report claims nanoinfluencers are the new microinfluencers
The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
November 13, 2018
When influencer marketing goes wrong… Snap’s PR firm sues over specs deal
Influencer marketing can be a highly-effective way to promote a product (or music), but if the social star you’re paying for promotion doesn’t deliver, what’s the comeback? We may find out thanks to a new lawsuit filed...
November 1, 2018
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
YouNow’s Rize app giving cryptocurrency to influencers
We wrote in September about the upcoming launch of live-video app Rize: it’s the work of popular app YouNow, and will blend livestreaming with blockchain technology and cryptocurrency. In fact, Rize will have its own...
October 9, 2017
Latest Heard Well album tops iTunes charts in south-east Asia
Compilations label Heard Well is topping the charts in south-east Asia with its latest release ‘Litunes’. As with its other albums, this one is curated by an online influencer. Or rather, a pair of them: brother-and-sister...
August 8, 2017
Music Ally Report 395 – Brand New
Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...
August 31, 2016
Twitter makes it easier to get a verified account
The ‘verified’ tick on Twitter has become a signal for public figures and brands of all kinds. Musicians included, with Twitter’s music team working hard to ensure prominent artists get the blue verified badge on their...
July 20, 2016