Tag: INgrooves
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Ingrooves patents AI system for finding ‘high-value’ audiences

Avatar photo by Stuart Dredge

UMG’s Ingrooves Music Group has been awarded a patent in the US that sounds pretty interesting: for “artificial intelligence automation of marketing campaigns”.

Stand by for patentspeak!

“The system identifies patterns in consumer media consumption using a statistical model which detects media IP assets demonstrating a high likelihood of realizing an efficient marketing opportunity. The efficiency of a marketing opportunity is evaluated using a statistical model based on the identification of customers who are most likely to increase the frequency with which they stream the assets after being exposed to them via a marketing action in addition to the projected costs of reaching this audience.”

Posted inSandbox

Sandbox Issue 213: Single-Minded. What Actually is a Single in 2018?

by Rocio Sanchez

Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single” we have identified, explain how they work and also how they can […]

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Posted inSandbox

Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

by Rocio Sanchez

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions – one factor behind its reported overtaking of paying Spotify users in the US – the stakes have […]

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Posted inNews

Facebook strikes more deals focusing on independent labels

Avatar photo by Stuart Dredge

Facebook announced its latest set of music-licensing deals on Friday, with independent labels the latest frontier for its (currently) UGC-focused efforts.

Beggars Group, PIAS and Ingrooves were the latest partners, as well as indie licensing agency Merlin. As with Facebook’s major label and publishing agreements, the deals cover Facebook, Instagram, Facebook Messenger and Oculus VR for videos uploaded by users that feature copyrighted music by the licensors.

“Independent artists and labels are an important part of a rich music tapestry. Each of their voices and sounds matter to people,” wrote Facebook’s head of music business development and partnerships Tamara Hrivnak in a blog post. “Independent labels have been at the forefront of innovation and have embraced new opportunities on our platforms.”

Posted inNews

Streaming’s indie opportunities: ‘Niche on a global basis isn’t small…’

Avatar photo by Stuart Dredge

With yesterday’s IFPI Global Music Report and its press conference featuring Universal Music, Sony Music and Warner Music, we know that major labels are happy with the evolution of music-streaming. But what about independent labels?

They had their say today at indie body AIM’s Music Connected conference in London. Immediately after Merlin CEO Charles Caldas’ keynote speech, a panel convened to discuss the impact that streaming is having on their businesses.

The panel included Michelle Brook from Ignition Records; Paul Hitchman from Kobalt; Kristine Bjornstad from INgrooves; Adrian Pope from PIAS; and Simon Wheeler from Beggars Group. The moderator was Chris Carey from Media Insight Consulting.