Tag: insights

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Facebook keen to improve its reporting tools for rightsholders

Will Facebook be launching proper analytics tools to show labels and publishers how their music is being used across its services? The company’s head of music business development and partnerships Tamara Hrivnak says it...
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Report 424: Music/Tech Startups in 2019

Our focus is on music/tech startups, and their interaction with the music industry. Screenwriter William Goldman’s famous line about Hollywood – ”Nobody knows anything” – applies just as well to the task of spotting...
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YouTube has introduced new metrics to judge video success

Once upon a time, ‘views’ were the big metric that counted on YouTube. Then it moved on to ‘watch time’, but if you want to know what’s next, Bloomberg’s latest article is well worth a read. It claims that YouTube...
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Universal Music to develop new consumer-marketing insights platform

Universal Music Group’s latest senior-executive appointment offers an interesting glimpse at how its marketing tools will be evolving in the future. UMG has poached Jaime Weston from sports body the NFL to be its new EVP...
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ERA gets physical with IFPI; IFPI hits back

Last week we covered the publication of the IFPI’s Music Consumer Insight Report (based on AudienceNet data) which looked at, among other things, how much time consumers spend listening to music and how they listen to...
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Streaming and piracy star in IFPI’s 2018 consumer-insight report

Global industry body the IFPI has published its latest ‘Music Consumer Insight Report’, which is based on a survey by market-research firm AudienceNet earlier this year. The trends it outlines will not come as a surprise,...
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Kickstarter promises better project discovery features

Kickstarter crowdfunding has been exploding in prominence this year, but finding projects can still be a challenge.