Tag: instagram stories

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Sandbox Issue 252: Music’s extended stay in Fortnite

Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite...
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Ministry of Sound makes a game out of Instagram stories

Ministry of Sound has found an inventive use for Instagram stories: it’s turned them into a game to promote the single, ‘Mightnight (The Hanging Tree)’ by Hosh & 1979 ft. Jalja. The Sony-owned label...
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Artists can now share Spotify Canvas to their Instagram story

A growing number of artists have been taking advantage of Spotify’s Canvas feature, with its eight-second video loops accompanying tracks instead of static artwork. Now Spotify is encouraging artists to spread those videos...
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Gogopix is exploring ‘digital merchandise for music fans’

Music Ally readers of a certain age will remember the days when ringtones and wallpapers were a big chunk of the ‘digital music’ market. We haven’t thought about wallpapers for years now, but a Los Angeles startup called Gogopix has:...
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Mark Ronson is releasing an interactive Instagram music video

As Facebook has continued to sign music-licensing deals that include Instagram, so artists and labels have been thinking about what more they can do with music and videos on the popular social app. Mark Ronson is the latest...
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Deezer adds new feature to post lyrics to Instagram stories

Deezer is the latest music-streaming service to announce an integration with Instagram’s stories feature. In this case, it’s the ability for Deezer listeners to “post many of their favourite song lyrics from the streaming...
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Instagram launches a photo-filter dedicated to Billie Eilish

By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that...
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Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
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Little Simz to tease new tracks using Instagram music stickers

British artist Little Simz is preparing for the release of her third album ‘GREY Area’ through AWAL, and as part of its marketing campaign is using music stickers on Instagram. The album comes out on 1 March, but every...
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Instagram’s new marketing features: ‘promote’ for stories and business analytics

Music marketers have a couple of new tools to investigate for Instagram. One is something called ‘promote’ for stories, where Instagram business accounts – a number of artists’ profiles have been converted to...
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SoundCloud can now share tracks directly to Instagram stories

SoundCloud is the latest music-streaming service to figure out how to pipe its music (and in this case, other audio too) in to Instagram’s stories feature. SoundCloud thinks the feature will be useful for artists who are...
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Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...