Tag: instagram

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Wiley’s antisemitic tweets spark 48-hour Twitter walkout

British artist Wiley had something of a meltdown on social media on Friday and Saturday, posting a series of antisemitic tweets and Instagram videos over a period of several hours. Eventually his account on Twitter was...
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Snoop Dogg / DMX Verzuz battle broke viewing records

Fresh from striking an exclusive deal with Apple Music, the Verzuz battles series garnered its highest viewing figures yet from its latest episode. That's the one where Snoop Dogg and DMX went head to head in a 'battle...
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Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
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Facebook signs deal with Indian collecting society IPRS

The Indian Performing Rights Society (IPRS) has signed a deal with Facebook for use of the repertoire it represents in videos, music stickers and stories on the platform. The deal also covers similar usage on Instagram,...
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Apple Music bags exclusive deal for Instagram Verzuz battles

One of the hits of the Covid-19 lockdown has been the Verzuz battles on Instagram, where high-profile artists go head-to-head for... well, they're less battles and more mutual love-ins, exchanging their hits in an atmosphere...
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Instagram’s TikTok-like ‘Reels’ feature set to go global

Strike while the iron is hot, eh? Or in Instagram's case, perhaps that should be: strike while the rival is banned in its biggest (non-China) market, and under threat of a ban in its second biggest. TikTok's troubles have...
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Wiz Khalifa to play Genius Live interactive livestream

If there's one thing we've learned about livestreamed concerts during the Covid-19 lockdown, it's that fans relish interactivity: at its simplest level seeing an artist read and respond to comments in between songs. Genius...
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Instagram expands eligibility for in-app shops to musicians

Instagram has updated its ‘commerce eligibility requirements’ dictating who’s allowed to use its Instagram Shopping feature to sell products directly from their profiles. Good news: musicians are now included....
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Instagram to share revenue with creators with badges and ads

In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday,...
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James Arthur gets Super Mario-style Instagram stories game

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...
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Chartmetric says livestreams boosted artists’ social followings

Music analytics firm Chartmetric has published the third and final part of its analysis on Covid-19's impact on music consumption. The study focuses on livestreams, and the extent to which they boosted artists' social...
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Instagram publishes guidelines on use of copyrighted music

Verzuz battles, Robbie Williams’ kitchen karaoke, KT Tunstall solo raving… There have been some joyful musical broadcasts on Instagram Live during the Covid-19 pandemic. But as a blog post from Instagram noted...