Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
December 3, 2018
Instagram to crack down on ‘inauthentic’ likes and follows
Inauthentic likes? Is that when you wearily tap the heart icon for an Instagram post you don’t really rate, but know the creator will raise merry hell if you ignore it? Nope. In Instagram’s view, ‘inauthentic’...
November 20, 2018
Study claims social media ‘increases depression and loneliness’
You know what makes us feel sad? Studies about how social media makes people feel sad. The latest comes from the University of Pennsylvania, based on an experiment involving 143 people completing a survey about their mood...
November 14, 2018
And the biggest music-streaming service in the Nordics is…
If you just completed that sentence with 'Spotify', sorry, that's not the answer. At least, it's not the answer according to the 2018 Polaris Nordic Digital Music Survey, which is published by collecting societies Koda, Teosto...
November 7, 2018
Instagram’s new marketing features: ‘promote’ for stories and business analytics
Music marketers have a couple of new tools to investigate for Instagram. One is something called ‘promote’ for stories, where Instagram business accounts – a number of artists’ profiles have been converted to...
November 2, 2018
When influencer marketing goes wrong… Snap’s PR firm sues over specs deal
Influencer marketing can be a highly-effective way to promote a product (or music), but if the social star you’re paying for promotion doesn’t deliver, what’s the comeback? We may find out thanks to a new lawsuit filed...
November 1, 2018
SoundCloud can now share tracks directly to Instagram stories
SoundCloud is the latest music-streaming service to figure out how to pipe its music (and in this case, other audio too) in to Instagram’s stories feature. SoundCloud thinks the feature will be useful for artists who are...
October 24, 2018
Instagram ‘edges’ Snapchat as US teenagers’ favourite social app
This is far from the biggest surprise you’ll read in your inbox this week, but Instagram appears to have overtaken Snapchat in popularity among American teenagers. This, at least, is the claim in research firm Piper Jaffray’s latest...
October 23, 2018
Sandbox Issue 213: Single-Minded. What Actually is a Single in 2018?
Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single”...
October 8, 2018
Instagram co-founders step down amid rumours of Facebook tension
It’s been six years since Facebook bought Instagram, and the latter app’s co-founders Kevin Systrom and Mike Krieger have stuck around since then – a decent length for an acquired startup’s core team. Now they’re...
September 25, 2018
Instagram tests new features including geofencing and post-resharing
Instagram appears to be testing some new features that will be of interest to artists and music marketers. Some have been uncovered from the code of its app by researcher Jane Manchun Wong, who has a good track record with...
September 21, 2018
Instagram expands its shopping features through stories and Explore section
The rumours were true: Instagram is getting new features focused on shopping. They were announced yesterday, and will be focused on two specific areas of Instagram's app: its stories section, and its Explore homepage.
September 18, 2018