Instagram revenues estimated at $20bn in 2019 – more than YouTube
Yesterday, we reported on Alphabet’s announcement that YouTube generated $15.1bn of advertising revenues in 2019. Now a report from Bloomberg is suggesting that Instagram may have been bigger than that last year. “The...
February 5, 2020
Artists can now share Spotify Canvas to their Instagram story
A growing number of artists have been taking advantage of Spotify’s Canvas feature, with its eight-second video loops accompanying tracks instead of static artwork. Now Spotify is encouraging artists to spread those videos...
January 28, 2020
Gabrielle Aplin uses Instagram for track-by-track campaign
AWAL has launched an interesting marketing campaign on Instagram for artist Gabrielle Aplin’s new album ‘Dear Happy’. It’s based around the tarot cards that Aplin created for every track on the album: a physical set...
January 16, 2020
Justin Bieber sparks controversy by reposting fan-made slideshow
“Create a playlist with Yummy on repeat and stream it. Don’t mute it! Play it at a low volume. Let it play while you sleep.” “Buy the song on iTunes. Buy the song multiple times on Justin’s website.” These...
January 13, 2020
D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
January 9, 2020
Stormzy and Wham get AR camera-effects on Instagram
The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
December 13, 2019
eMarketer: France/Germany Facebook flight is ‘faster than expected’
Journalists, analysts and research companies have been warning about a ‘Facebook flight’ – people migrating away from the social network – for years now, yet overall, the company’s user base has continued to grow....
November 25, 2019
Instagram’s in-test ‘Reels’ feature takes aim at TikTok
‘Killer’ is one of the most overused words in the field of tech journalism, when it’s appended to the name of digital services thought to be under threat from a rival or copycat launched by a much-bigger technology...
November 13, 2019
Instagram’s Threads is a new ‘camera-first messaging app’
The history of Facebook going into battle against Snapchat using its Instagram subsidiary is well established now: for example the moment when Instagram nabbed Snapchat’s ‘stories’ feature in 2016. Now a...
October 4, 2019
Facetune-maker Lightricks launches social apps for businesses
Facetune is a popular app among young people who want to digitally tweak their selfies before sharing them with the world. Its developer, a company called Lightricks, is now expanding into apps for businesses wanting to give...
October 3, 2019
Zen 8 app adds AI music to Instagram and Snapchat stories
As Music Ally has been covering the latest wave of AI-generated music startups, we’ve argued that one of the most interesting uses for this technology is social – a way to create background music for videos and other...
September 30, 2019
Influencers use Instagram’s ‘Close Friends’ feature as a paywall
There are many things that influencers do that make us bury our heads in our hands, but sometimes they hit upon something interesting on the platforms that are their main stomping grounds. Witness The Atlantic’s latest...
September 19, 2019