Behind The Campaign: KSHMR
DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming...
May 5, 2021
Instagram gets a bit more Clubhouse-y with ‘Live Rooms’
Actually, a better way to describe this would be Instagram Live getting a bit more ‘roomy’, since this is an expansion of an existing feature rather than a full pivot into Clubhouse-style audio. People livestreaming...
March 2, 2021
Tools. Crowdtangle: Follow, analyze, and report on what’s happening with public content on social media
CrowdTangle, which was bought by Facebook in 2017, is a tool for media publishers and content creators to track how content spreads online, and to see what content their target audience engages with. CrowdTangle is free to...
January 26, 2021
Bicep turn their ‘Isles’ artwork into an Instagram filter
The latest artist to turn their artwork into a whizzy Instagram filter is Bicep. Signed to Ninja Tune, their new album ‘Isles’ comes out on 22 January, with the filter launching ahead of it – tap on this link...
January 14, 2021
Genius’s ‘Behind the Lyrics’ reborn as Instagram ‘Lyric Reels’
Remember when lyrics site Genius was working with Spotify on a feature called ‘Behind The Lyrics‘ that showed extra information and artist quotes about the lyrics to tracks as they played? Spotify has since built...
December 8, 2020
Glass Animals launch an interactive Instagram filter
We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’...
December 4, 2020
Kylie Minogue gets ‘Disco Spirit’ AR event on Instagram
Fresh from selling nearly 30k tickets to her recent online performance, not to mention becoming a shareholder in streaming service Roxi, artist Kylie Minogue’s next move is in augmented reality. Tonight (26 November)...
November 26, 2020
New features for Twitter and Instagram: Fleets and Guides
Has it really taken this long for Twitter to copy the ‘stories’ format from, well, every other social app? It has. The company’s test of ‘fleets’, which was announced earlier this year, is now becoming...
November 18, 2020
Instagram redesigns its homescreen with Reels to the fore
Instagram started testing its TikTok-style 'Reels' feature in late 2019, before rolling it out globally in August this year. Now the feature is getting a big boost in Instagram's latest redesign of its homescreen, with...
November 13, 2020
Tools: Feed. Automate Instagram and Facebook advertising
Nick Edwards and Joshua Jankowski built Feed as a tool that automates the advertising of organic content on Facebook and Instagram to build an artist’s audience, having artists with smaller budgets and no dedicated digital...
October 28, 2020
Instagram promises crackdown on ‘hidden advertising’ in the UK
Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly. In January 2019, that included...
October 19, 2020
Report: TikTok now more popular than Instagram with US teens
Investment bank Piper Sandler publishes a semi-annual study of US teenagers – 9,800 of them for its latest drop. It covers all kinds of topics, from social and political issues to favoured brands, but digital habits...
October 8, 2020