Kylie Jenner earns *how much* for a sponsored Instagram post?
There have been quite a few fanciful studies in recent times claiming to have estimated the amount celebrities are ‘worth’ on Instagram, based on their number of followers and how much that might be worth *if* they were...
July 31, 2018
Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories
Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...
July 30, 2018
Report claims that 9.5% of Instagram users may be bots
Do androids dream of Instagramming their electric-sheep noodles in the hope of getting a few hundred likes? A new report from research firm Ghost Data suggests that as many as 9.5% of Instagram users may be bots. That’s...
July 20, 2018
TuneCore adds Facebook and Instagram monetisation feature
TuneCore has become the latest distributor to help its clients make money from usage of their music on Facebook and Instagram. “Facebook Monetisation is 100% free for TuneCore Artists – simply head to your dashboard,...
July 20, 2018
Top-10 social profiles have thousands of impersonators
Beyoncé, Taylor Swift and Selena Gomez are among the musicians with the largest followings on social networks – but also those with the greatest number of impersonators. That’s according to the New York Times, which...
July 9, 2018
Bandsintown adds Events Landing Page for gig promotion
Concert-discovery service Bandsintown’s latest feature is an ‘Events Landing Page’, which it hopes will help artists do a better job of promoting their concerts across a range of social platforms – Instagram stories...
July 3, 2018
Instagram stories now have 400m users… and licensed music to soundtrack them
Instagram has announced its latest milestone tonight: more than 400 million people are using its ‘stories’ feature every day to share photos and video clips on an ephemeral basis. There’s also a new feature for those...
June 28, 2018
Instagram publishes Creator Handbook for video tips
Hot on the heels of launching its longform-video section IGTV, Instagram has published a ‘Creator Handbook’ to provide tips and recommendations for anyone creating video for the platform. “Think of this guide as...
June 28, 2018
Report claims standalone Instagram could be worth $100bn
When Facebook announced in April 2012 that it was buying Instagram for $1bn, it seemed like a huge sum for a photo-sharing app with 30 million users. Albeit one put into perspective a couple of years later with its $19bn...
June 26, 2018
Instagram launches IGTV long-form video hub for creators
This is one of those stories that was so thoroughly leaked in advance, few of the details are surprising. But Instagram has signified its intention to become a home for longer-form videos, upping its limits on individual...
June 21, 2018
Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories
“The reality, particularly for artists, is that people want to feel like they can connect with you. And it’s really hard to connect when you’re perfect all the time…” It’s interesting that Lauren Wirtzer Seawood...
March 23, 2018