Posted inAnalysis, News

Here’s why Beyoncé hasn’t used Twitter since August 2013

Beyoncé has 13.7 million followers on Twitter, but her account is mothballed: it has only ever tweeted eight times, and the last one was on 19 August 2013. Yesterday, I got to find out why, by interviewing Lauren Wirtzer-Seawood on-stage at the Web Summit conference in Dublin.
She handles digital strategy for Beyoncé’s Parkwood Entertainment, a company that’s part management firm, part digital agency and part creative studio for its founder, president and CEO: Beyoncé Knowles.

Wirtzer-Seawood’s job thus encompasses social networks, Beyoncé’s own website, and partnerships – as part of the close-knit Parkwood team – of the kind that saw her boss’ last album shock the music industry and fans alike with a surprise iTunes release in December 2013.