Instagram’s TikTok-like ‘Reels’ feature set to go global
Strike while the iron is hot, eh? Or in Instagram's case, perhaps that should be: strike while the rival is banned in its biggest (non-China) market, and under threat of a ban in its second biggest. TikTok's troubles have...
July 17, 2020
Wiz Khalifa to play Genius Live interactive livestream
If there's one thing we've learned about livestreamed concerts during the Covid-19 lockdown, it's that fans relish interactivity: at its simplest level seeing an artist read and respond to comments in between songs. Genius...
July 8, 2020
Instagram expands eligibility for in-app shops to musicians
Instagram has updated its ‘commerce eligibility requirements’ dictating who’s allowed to use its Instagram Shopping feature to sell products directly from their profiles. Good news: musicians are now included....
June 24, 2020
Instagram to share revenue with creators with badges and ads
In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday,...
May 28, 2020
James Arthur gets Super Mario-style Instagram stories game
Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...
May 27, 2020
Chartmetric says livestreams boosted artists’ social followings
Music analytics firm Chartmetric has published the third and final part of its analysis on Covid-19's impact on music consumption. The study focuses on livestreams, and the extent to which they boosted artists' social...
May 27, 2020
Instagram publishes guidelines on use of copyrighted music
Verzuz battles, Robbie Williams’ kitchen karaoke, KT Tunstall solo raving… There have been some joyful musical broadcasts on Instagram Live during the Covid-19 pandemic. But as a blog post from Instagram noted...
May 21, 2020
Facebook goes big on ecommerce with Facebook Shops feature
Shopping on Facebook is already A Thing thanks to the social network’s ‘Marketplace’ feature, an eBay-like service connecting private buyers and sellers. Now Facebook is pushing on with its own ecommerce...
May 20, 2020
Artist Gracey used Instagram to tease ‘Empty Love’ track
Polydor-signed act Gracey is promoting her ‘Empty Love’ single with an AR filter for Instagram that plays an instrumental passage from the song which can then be played around with by the user. It works by opening the...
May 20, 2020
Instagram Live soared for Jill Scott vs Erykah Badu, 6ix9ine
It’s fair to say that the Verzuz battle between Jill Scott vs Erykah Badu was hotly anticipated – and thankfully (given the technical difficulties we’ve seen in previous battles) lived up to expectations. It...
May 11, 2020
Ministry of Sound makes a game out of Instagram stories
Ministry of Sound has found an inventive use for Instagram stories: it’s turned them into a game to promote the single, ‘Mightnight (The Hanging Tree)’ by Hosh & 1979 ft. Jalja. The Sony-owned label...
May 4, 2020
Instagram Live is getting a donations feature – for charities
Instagram is opening up its Live feature to allow users to create a fundraiser initiative where 100% of the money raised will go to a nominated cause. There are a number of caveats – notably that fundraisers can only...
April 29, 2020