Instagram stories now have 400m users… and licensed music to soundtrack them
Instagram has announced its latest milestone tonight: more than 400 million people are using its ‘stories’ feature every day to share photos and video clips on an ephemeral basis. There’s also a new feature for those...
June 28, 2018
Instagram publishes Creator Handbook for video tips
Hot on the heels of launching its longform-video section IGTV, Instagram has published a ‘Creator Handbook’ to provide tips and recommendations for anyone creating video for the platform. “Think of this guide as...
June 28, 2018
Report claims standalone Instagram could be worth $100bn
When Facebook announced in April 2012 that it was buying Instagram for $1bn, it seemed like a huge sum for a photo-sharing app with 30 million users. Albeit one put into perspective a couple of years later with its $19bn...
June 26, 2018
Instagram launches IGTV long-form video hub for creators
This is one of those stories that was so thoroughly leaked in advance, few of the details are surprising. But Instagram has signified its intention to become a home for longer-form videos, upping its limits on individual...
June 21, 2018
Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories
“The reality, particularly for artists, is that people want to feel like they can connect with you. And it’s really hard to connect when you’re perfect all the time…” It’s interesting that Lauren Wirtzer Seawood...
March 23, 2018
WMG hails ‘untapped commercial potential’ of Facebook UGC
By now you may know that Warner Music Group has become the latest major label to sign a licensing deal with Facebook. Like the social network’s previous agreements, the focus is firmly on user-uploaded videos that feature...
March 12, 2018
Palo Santo Messenger bot kicks off Years & Years album campaign
What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years...
March 6, 2018
Pew Research: 73% of US adults use YouTube, while 68% use Facebook
The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work. Facebook remains the top platform overall, used...
March 5, 2018
Facebook signs licensing deal with processing-hub ICE
The music agreements keep coming for Facebook, which now has a deal with online licensing and processing hub ICE – the joint venture between European collecting societies PRS for Music, STIM and GEMA. “The licence...
February 22, 2018
Instagram adds ‘recommended’ posts as Snapchat stories expand
The rivalry between Instagram and Snapchat was a big feature of the social-media world in 2017, and it’s already kicking off 2018 in a similar vein. Instagram is adding a “recommended for you” section to its feed,...
January 2, 2018
Facebook revenues up 47% while net profit grows by 79%
Facebook has announced another strong set of quarterly financials, with the company’s revenues growing by 47% year-on-year to $10.33bn in the third quarter of 2017. The social network reported a net profit of $4.71bn...
November 2, 2017