Lion Babe used Instagram for ‘Around The World At Home’ tour
We wrote earlier this month about L Devine’s inventive ‘URL Tour’ in which she held livestreams on Instagram, Twitter, Facebook, TikTok and YouTube, as if each platform was a stop on a tour. Now US duo...
April 27, 2020
Instagram has plans to help artists monetise livestreams
Instagram is one of the best platforms for quickly drawing an audience for an artist’s livestream, if they have a healthy following on the app. However, when it comes to those artists making money from their broadcasts,...
April 9, 2020
L Devine’s digital ‘URL Tour’ helped her sell out of merch
One of the most inventive approaches to livestreaming so far this year came from British artist L Devine, who went on an online-only ‘URL Tour’ when a planned physical tour was cancelled due to the coronavirus pandemic. Instead...
April 3, 2020
Pex dubs Cardi B the ‘Queen of Quarantine’ on Instagram
Music and video analytics company Pex has been looking at the most popular videos and GIFs across Instagram, Twitter and Giphy for March. One of the big winners is Cardi B, whose video views on Instagram have surged in recent...
April 2, 2020
Instagram and TikTok ‘sidekick apps’ were hot in 2019
A new report from research firm Sensor Tower has found that a third of the biggest new apps in 2019 were “sidekick apps” for the likes of Instagram and TikTok. What are sidekick apps? They are apps that work in conjunction...
March 20, 2020
Charli XCX kicks off ‘self-isolating’ livestreams series on Instagram
Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of the more notable examples from the past 24...
March 19, 2020
More artists turn to livestreams amid coronavirus isolation
As the live-music shutdown continues, more and bigger artists have turned to livestreaming performances online as an alternative, if not (certainly not in terms of income) a replacement. Neil Young is launching a ‘Fireside...
March 17, 2020
Instagram revenues estimated at $20bn in 2019 – more than YouTube
Yesterday, we reported on Alphabet’s announcement that YouTube generated $15.1bn of advertising revenues in 2019. Now a report from Bloomberg is suggesting that Instagram may have been bigger than that last year. “The...
February 5, 2020
Artists can now share Spotify Canvas to their Instagram story
A growing number of artists have been taking advantage of Spotify’s Canvas feature, with its eight-second video loops accompanying tracks instead of static artwork. Now Spotify is encouraging artists to spread those videos...
January 28, 2020
Gabrielle Aplin uses Instagram for track-by-track campaign
AWAL has launched an interesting marketing campaign on Instagram for artist Gabrielle Aplin’s new album ‘Dear Happy’. It’s based around the tarot cards that Aplin created for every track on the album: a physical set...
January 16, 2020
Justin Bieber sparks controversy by reposting fan-made slideshow
“Create a playlist with Yummy on repeat and stream it. Don’t mute it! Play it at a low volume. Let it play while you sleep.” “Buy the song on iTunes. Buy the song multiple times on Justin’s website.” These...
January 13, 2020
D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
January 9, 2020