Tag: instagram

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Lion Babe used Instagram for ‘Around The World At Home’ tour

We wrote earlier this month about L Devine’s inventive ‘URL Tour’ in which she held livestreams on Instagram, Twitter, Facebook, TikTok and YouTube, as if each platform was a stop on a tour. Now US duo...
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Instagram has plans to help artists monetise livestreams

Instagram is one of the best platforms for quickly drawing an audience for an artist’s livestream, if they have a healthy following on the app. However, when it comes to those artists making money from their broadcasts,...
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L Devine’s digital ‘URL Tour’ helped her sell out of merch

One of the most inventive approaches to livestreaming so far this year came from British artist L Devine, who went on an online-only ‘URL Tour’ when a planned physical tour was cancelled due to the coronavirus pandemic. Instead...
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Pex dubs Cardi B the ‘Queen of Quarantine’ on Instagram

Music and video analytics company Pex has been looking at the most popular videos and GIFs across Instagram, Twitter and Giphy for March. One of the big winners is Cardi B, whose video views on Instagram have surged in recent...
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Instagram and TikTok ‘sidekick apps’ were hot in 2019

A new report from research firm Sensor Tower has found that a third of the biggest new apps in 2019 were “sidekick apps” for the likes of Instagram and TikTok. What are sidekick apps? They are apps that work in conjunction...
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Charli XCX kicks off ‘self-isolating’ livestreams series on Instagram

Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of the more notable examples from the past 24...
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More artists turn to livestreams amid coronavirus isolation

As the live-music shutdown continues, more and bigger artists have turned to livestreaming performances online as an alternative, if not (certainly not in terms of income) a replacement. Neil Young is launching a ‘Fireside...
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Instagram revenues estimated at $20bn in 2019 – more than YouTube

Yesterday, we reported on Alphabet’s announcement that YouTube generated $15.1bn of advertising revenues in 2019. Now a report from Bloomberg is suggesting that Instagram may have been bigger than that last year. “The...
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Artists can now share Spotify Canvas to their Instagram story

A growing number of artists have been taking advantage of Spotify’s Canvas feature, with its eight-second video loops accompanying tracks instead of static artwork. Now Spotify is encouraging artists to spread those videos...
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Gabrielle Aplin uses Instagram for track-by-track campaign

AWAL has launched an interesting marketing campaign on Instagram for artist Gabrielle Aplin’s new album ‘Dear Happy’. It’s based around the tarot cards that Aplin created for every track on the album: a physical set...
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Justin Bieber sparks controversy by reposting fan-made slideshow

“Create a playlist with Yummy on repeat and stream it. Don’t mute it! Play it at a low volume. Let it play while you sleep.” “Buy the song on iTunes. Buy the song multiple times on Justin’s website.” These...
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D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters

As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...