Instrumental launches music venue in virtual world Avakin Life
We know British startup Instrumental best for its AI-powered A&R tools, which have attracted major labels as clients and Tencent as an investor. However, the company is also exploring the metaverse, via a new partnership...
May 5, 2021
Instrumental launches a £10m fund for independent artists
Last month, data-driven A&R startup Instrumental announced that Tencent Music and Tencent Holdings had acquired a minority stake in the British company. Now it’s launching a new initiative in its homeland called...
November 19, 2020
Tencent buys minority stake in A&R startup Instrumental
After early reports yesterday, it's now been confirmed: Tencent Music (TME) and its original parent company Tencent Holdings have acquired a minority stake in Instrumental, the British startup focused on data-driven A&R. The...
October 28, 2020
Instrumental signs data partnership with Coda for talent spotting and development
Instrumental – which describes itself as a “data science-driven talent discovery business” – has partnered with live agency Coda to offer data on and insights into the fastest-growing acts that are self-releasing...
April 11, 2019
Startup Instrumental signs deal with Official Charts Company
British startup Instrumental has been winning plaudits for its data-focused A&R platform in recent months, with a $4m funding round, a feature from the Financial Times, and new clients across the industry. Now it has...
July 26, 2018
Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’
Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel...
July 10, 2018
‘There will be a number one song that’s 100% AI-written’
The Great Escape in Brighton is one of the UK’s best showcases for new artists, but it’s also a chance for the industry to discuss some of the new technologies that could have an impact on those musicians’ careers....
May 18, 2018
A&R’s data moment: Sodatone acquisition and Instrumental funding
Two separate announcements yesterday highlight the fact that big-data and machine-learning for A&R purposes are enjoying a bit of a moment – after years of being mostly seen as a controversial niche when they cropped up...
March 29, 2018
Midemlab 2017 pitches: marketing and data / analytics (#midem)
Every year, the Midem conference’s Midemlab startups contest highlights a new crop of music/tech firms hoping to make their name with a well-crafted pitch. Today’s third session saw marketing and data/analytics startups...
June 7, 2017
The 20 hottest music startups of 2017 (according to Midemlab)
Who will be the next SoundCloud, The Echo Nest, Kickstarter or Next Big Sound? That’s the annual goal of the Midemlab startups contest, with all four of those companies having passed through its doors. Held during industry...
May 9, 2017
Music Ally report: 30 music startups worth watching in 2017
The state of the current music/tech startups scene was a big theme at the recent NY:LON Connect conference that Music Ally and the Music Business Association co-organised. Six British startups pitched their technologies...
February 8, 2017