Tag: iron maiden
Sandbox Issue 190: Retarget practice
Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...
November 15, 2017
Analysis: what’s the real cost of secondary ticketing?
Chance The Rapper, Iron Maiden, Mumford & Sons, Pixies and more are getting louder and louder about what they see as the scourge of secondary ticketing. They feel fans are being fleeced and a stand has to be made. Beyond...
October 5, 2016
Iron Maiden promise to beat the touts… with Ticketmaster
Ticketmaster and Live Nation have tended to be in the firing line for criticism of the secondary ticketing market in recent times. So it’s interesting to see the companies working with Iron Maiden on a paperless-ticketing...
September 23, 2016
Campaigns: 666: The Founder of the Beast – Sandbox 153
We have written a lot in the past about Iron Maiden and gaming – and that’s for two reasons: they are not arrivistes as they have been doing this for years; and because of that, they’re really good at it. You see, it...
August 18, 2016
Sandbox 161 – Hit or Hype
Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
July 13, 2016
Iron Maiden launch Legacy of the Beast mobile game
Iron Maiden: Legacy of the Beast was announced a few months ago, but yesterday the freemium mobile game went live on Android and iOS. Based on the metal band’s famous mascot Eddie, the game sees fans “fight legions of...
July 6, 2016
Sandbox 149 – Grat’s Entertainment
Lead: with downloads in decline, we ask if the instant grat, that failsafe of music marketing in recent years, is now under threat. Has streaming pulled the rug from under its feet? Or can they be used to draw in an early...
January 27, 2016
Iron Maiden :: digital music marketing case study
An excellent way of building up excitement for the campaign ahead of release. A fun game alongside a YouTube activation captured an audience that perhaps interacts with the band in a different way than its older audience....
January 26, 2016
Sandbox 145 – Window Shopper: The New Wave of Windowing
Lead: In the “old days” (i.e. five years ago), big albums would have been kept off streaming services in other to push download and CD sales. Today windowing is often about pushing streams as much as possible – except...
November 18, 2015
Iron Maiden get their own retro arcade game
We loved the recent video for Iron Maiden’s ‘Speed of Light’, which took the band’s Eddie mascot into a world of gaming. Now there’s an actual game to accompany it, launched on the band’s website. Designed to...
September 3, 2015
Iron Maiden didn’t try to play for their pirates (but they could have)
There was confusion just before Christmas over a report claiming Iron Maiden had tracked the countries where their music was most-pirated, then made money by gigging there.
January 2, 2014