Tag: island records
Voisey star Olivia Knight (aka poutyface) signs major deals
When we profiled social music app Voisey early this year, its co-founder Olly Barnes talked about its ambitions to discover new talent. "We have users in remote parts of the world, who have never made a song before, and...
September 15, 2020
Disclosure turn new album artwork into a Minecraft world
British dance duo Disclosure's new album 'Energy' comes out this Friday (28 August) and it will be accompanied by an ambitious virtual world created using the game Minecraft. Island Records teamed up with agency Blockworks...
August 26, 2020
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
August 20, 2018
Big Shaq gets an augmented-reality Facebook Camera effect
In our recent report on augmented reality technology, we suggested that rather than launching standalone AR apps for artists, labels would do better exploring some of the AR features in the big social apps. Now Island...
November 8, 2017
Behind the Campaign: Jack Garratt
Jack Garratt released his debut album, Phase, in February but had already been named as the winner of both the Brits Critics’ Choice award and the BBC Sound Of 2016 poll. Guillermo Ramos, senior marketing manager, Island...
April 20, 2016
Sandbox Issue 134: Snap Decision
Lead: Snapchat, now with 100m daily active users and a lucrative IPO on the horizon, is far more than a social media gimmick. Plus it is heavily skewed towards younger users, a demographic the music industry is finding increasingly...
June 3, 2015
Shawn Mendes tipped to top the US album chart
Remember the days (i.e. 2014) when record labels signing Vine stars was news? Then the days (i.e. still 2014) when those Vine stars topping the iTunes charts was news? In 2015, the news is about them topping the real album...
April 17, 2015
It took Vine star Shawn Mendes 37 minutes to top the iTunes chart
We’ve written regularly recently about the trend of musicians finding big audiences within Twitter’s Vine app, then translating that popularity to music sales on Apple’s iTunes store. The latest is Shawn Mendes, who...
July 29, 2014
Shawn Mendes and Troye Sivan: the next generation of web-grown pop stars
The fact that there are musicians emerging on platforms like YouTube and Vine isn’t news at all: it’s been happening for a long time. It’s interesting to see what happens when those stars sign to labels though. Canadian...
June 30, 2014
Vine star Shawn Mendes bags a deal with Island Records
It’s no longer news to say ‘Hey! There’s a new breed of musicians on Vine!‘ – labels have been talent-spotting on Twitter’s shortform video network for some time now. The latest Vine star to...
June 7, 2014
Island Records teams up with Indiegogo for Fan Republic crowdfunding site
Island Records has launched its own crowdfunding portal, but in this case, it’s less about the label’s own artists raising money from fans,
February 7, 2014