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Music Ally Startup Files: MyPart’s new spin on AI music analysis

Israeli startup MyPart aims to use AI to turn the long tail of music catalogues into revenue streams that humans may have overlooked.

In fact, the company wants to do more than analyse music and pull the needle from the haystack: it wants to pair the songs no human would consider with artists who never knew they needed them.

Don’t be fooled by MyPart’s slightly vague online presence, which seems at odds with its high profile and experienced advisory board, notable award wins, and membership of the Abbey Road Red accelerator.

Music Ally spoke to co-founders Matan Erez Kollnescher and Ariel Toli Gadilov, as well as MyPart president (and former president of Geffen Music and Interscope Music) Ronny Vance about the company’s ambitions. If its technology does what it says, MyPart will have built an A&R system that scoops up and analyses songs at the top of the funnel then, at the sharp end, allows anyone who needs a song to discover exactly the right one to use.