Posted inSandbox

Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting and maintaining album sales. Once a rare thing reserved for a few big […]

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Posted inSandbox

Sandbox 164: Pub-listing – Why Publishers are Pushing Playlists

Lead: Record labels and streaming services themselves dominate in what playlists do and how they do it, but publishers are steadily becoming attuned to how they can help both break their new signings and also give a lift to catalogue plays. While the numbers (for now) might not be huge, publishers are seeing engagement as […]

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Posted inAnalysis

Get Real: How VR and AR Could Change Music Marketing

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn’t quite deliver on a few years ago, technological leaps forward have driven down the cost of entry and, in light of that levelling of the playing field, we look at what the early adopters have achieved and what we can expect now AR and VR are within the grasp of everyone.

Posted inAnalysis, News

Hey, Jack White! Many people like music AND games…

Record Store Day is a marvellous thing. Jack White’s music is frequently thrilling. But his views on technology sometimes get my goat. This week is one of those times.

White is an ambassador for this year’s Record Store Day, which aims to get people into their local stores, and he’s written a blog post to promote the event which has some valuable thoughts in it, and some ridiculous ones.