Tag: james blake
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Campaigns: James Blake targets Spotify super-fans – Sandbox 157
James Blake’s new album had a special midnight release on 5th May, and following its collaboration on the Foo Fighters’ release last year, it’s great to see Spotify getting involved here too. Blake’s album, The Colour...
August 18, 2016
Sandbox 157 – Under The Influence
Today, “old” media is still powerful but increasingly less effective in reaching young consumers. The super-stars of YouTube and Instagram, however, are leading the charge for social influencers.
June 7, 2016