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Jason Derulo to host Twitter’s Cyber Deals live shopping event

Twitter is the latest company to explore live video shopping. It has revealed plans for features for people to buy products while watching live shopping streams on the social network, and will be testing them out with US retailer Walmart in a ‘Cyber Deals’ promotion this Sunday (28 November).

There’s also a music angle: artist Jason Derulo will be hosting what’s described as a “30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more”.

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Audius raises $5m from investors including Katy Perry and Nas

Decentralised music streaming service Audius has announced a $5m funding round that includes investment from some big names in the music world.

Katy Perry, Nas, The Chainsmokers, Jason Derulo and Pusha T are among the artists backing the blockchain startup, along with Sound Ventures (the firm co-founded by veteran manager Guy Oseary), Electric Feel Ventures and former Sony/ATV boss Martin Bandier.

The funding comes as Audius reached its latest milestone: six million monthly active users listening to its service.

The company emerged in 2018 with $5.5m of funding, and was quickly dubbed ‘SoundCloud on the blockchain’ for its focus on independent artists uploading their music to its decentralised platform.

It has since raised further funding rounds – $3.1m in August 2020 and $1.25m in October that year – and built its community of listeners and artists, while also exploring NFTs and co-launching a fund for artists with two other blockchain firms. Most recently, Audius added a feature enabling artists to share their music from its platform directly to TikTok.

What’s interesting about today’s news is that Katy Perry, The Chainsmokers, Nas and Jason Derulo aren’t DIY artists: they’re firmly rooted in the traditional system of label and publishing deals. If they want to put their music in Audius, there will be some licensing hoops to jump through.

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Jason DeRulo makes ‘far more’ than $75k per TikTok post

Apparently rumours on Twitter have suggested that music artist Jason DeRulo earns around $75k for every TikTok video that he posts. Complex went to the horse’s mouth to establish whether it’s true, asking DeRulo about it in an interview.

“I think it’s tacky to say what I do make from them, but it’s far more than that!” said DeRulo. “But I’m not gonna say what it is.”

DeRulo has 28.3 million followers on TikTok, and his last 10 posts have averaged 8.1m views apiece. DeRulo also talked about TikTok’s growth, after his use of it was compared (by the interviewer) to DJ Khaled’s breakthrough on Snapchat in late 2015.

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YouTube Best.Cover.Ever talent contest launches next month

YouTube has revealed the launch date for its Best.Cover.Ever talent contest, which will challenge young wannabes to cover tracks by an array of popular artists.

The competition will kick off on 20 November, and as previously announced is hosted by rapper Ludacris, with Demi Lovato, Katy Perry, Jason Derulo, Flo Rida, Nicky Jam, Charlie Puth and the Backstreet Boys among the artists judging entries, which were covers of some of their famous hits.

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Jason Derulo returns with GIFs, bots and emoji campaign

Jason Derulo has been one of the artists most willing to test out new digital channels to market his music. AR app Taggar in 2014; Tinder and Smule in 2015; and in 2016; and chatbots startup Octane AI in 2017.

And now… Derulo has teamed up with social startup Emoticast and messaging app Kik with a campaign for his new single ‘If I’m Lucky’ that features GIFs, emojis and bots.

Arranged through label Warner Music Group, the campaign has seen Emoticast create a dedicated emoji for Derulo that will be exclusive to Kik for four weeks.