Sandbox Issue 207: God Save The Streams
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
June 28, 2018
About that Beyoncé/Jay-Z Tidal “exclusive”…
When is a streaming exclusive not an exclusive? That’s the existential question now underpinning the release of Everything In Love, the new album from Beyoncé and Jay-Z. Like 2016’s Lemonade by Beyoncé, it launched...
June 19, 2018
Beyoncé and Jay-Z surprise-release new album on Tidal
“If I gave two f***s about streaming numbers, would have put ‘Lemonade’ up on Spotify,” sings Beyoncé on ‘Nice’, a track from her new album with Jay-Z. The album, ‘Everything is Love’, was announced on-stage...
June 18, 2018
Sandbox 185: Simply the worst
Lead: History tends to be written by the winners and that is why we almost exclusively hear about campaigns that worked brilliantly and left everyone involved covered in glory – where the marketing team and artist were...
August 7, 2017
Jay-Z to release a cassette version of ‘4.44’ album
Get your spooling-pencils ready! Jay-Z’s latest album ‘4.44’ may still be missing from Spotify, but it’s getting a new physical release as a cassette. Virgin EMI Records promoted the format in a tweet yesterday,...
July 26, 2017
Could Jay-Z really be losing $1m a week from snubbing Spotify?
It’s fair to point out that this amount almost certainly isn’t large enough to qualify to be added to Jay-Z’s famously-long list of problems. Billboard has been asking industry folk how much money Jay-Z is missing...
July 24, 2017
971k pirate downloads of Jay-Z album in first 72 hours says Muso
The exclusivity arrangements around Jay-Z’s new album ‘4.44’ meant that even brand-new Tidal subscribers who missed the cut-off deadline – Mark Ronson among them – couldn’t stream the album unless they were Sprint...
July 4, 2017
Jay-Z ‘4.44’ album reportedly on its way to Apple Music
The release of Jay-Z’s new album ‘4.44’ as a Tidal/Sprint exclusive has created plenty of debate and controversy. Just ask Mark Ronson, who was tweeting grumpily about trying (and failing) to hear the album after...
July 3, 2017
Jay-Z to make new album a Tidal / Sprint exclusive
It was quite a Father’s Day for Jay-Z this weekend: hot on the heels of news of the birth of his and Beyoncé’s twins, he also announced details of a brand new album, 4:44. It’ll be released on 30 June, but only...
June 19, 2017
It’s a hard knock life (if you’re a Jay Z fan on Spotify)
In 2017, the dust is starting to settle on the question of how ‘exclusives’ will work on music-streaming services. We appear to be moving into an era where by and large, albums will be available on all the services,...
April 10, 2017
Roc Nation debuts its startup-focused Arrive offshoot
It shouldn’t be a surprise that Jay Z and Roc Nation are launching a new venture focused on startups: rumours in February suggested that the artist, entrepreneur and Tidal co-owner was launching his own VC fund. Yesterday...
March 7, 2017
Multiple reports claim Sprint invested $200m in Tidal
Sprint didn’t disclose how much money it was spending on a 33% stake in music-streaming service Tidal yesterday, but several publications have now reported the same figure: $200m. MBW, the Financial Times and Billboard...
January 24, 2017