Been caught Bastille-ing: band create fan-powered “dream catcher” Weezer Goode, Weezer Goode: Rivers Cuomo builds DSP for his demos Touch me, I’m Silk: Bruno Mars and Anderson .Paak bring new group into Fortnite JLo frequency: Jennifer Lopez and Maluma perform virtual concert with Snapchat Been caught Bastille-ing: band create fan-powered “dream catcher” You’ve heard of […]
Jennifer Lopez and Maluma have just released a pair of singles together: ‘Pa Ti’ and ‘Lonely’, and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday.
However, they also held an afterparty (a #PaTiAfterParty in hashtag form) which saw J-Lo and Maluma chatting about the collaborations, promoting their upcoming movie ‘Marry Me’, and encouraging fans to register to vote in the US.
This is something we’re going to see more of on YouTube: video premieres with an additional Q&A / chat element, whether it’s a livestream leading up to the premiere, or this kind of follow-on.
In 2020 there are few music exclusives bigger than being the first place the famously-passionate BTS Army can hear a new track from the K-Pop stars. So it’s a mark […]
Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are among the available options, although doing it on iTunes remains the quickest sales driver. But if everyone else is doing it, how can you stand out?
“Think of it as your all-access-pass to the tour, where you’ll be able to watch performances, share experiences with one another and head backstage,” says J-Lo in a statement.
There’s a new music game on the iPad block, and it comes with heavyweight artist support.
– Hard Core?
– Campaign Focus: Foo Fighters – White Limo
– Tools Focus: ThingLink
– Under The Lens – Jennifer Lopez