Posted inCampaigns

Behind the Campaign :: Jorja Smith

British R&B singer Jorja Smith released her debut album, Lost & Found, in 2018 and as a “holding pattern” release between it and her second album proper she released the eight-track Be Right Back in May 2021. Dan Griffiths (senior director, digital marketing at The Orchard) and James Moodie (senior director, artist services UK at […]

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Posted inSandbox

Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking its place? Influencer marketing is clearly growing in importance – as seen most visibly in the fact […]

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Posted inNews

Like Apple, Vevo is funding and producing music videos

Apple made the music industry sit up when it funded and produced music videos for Drake and The Weeknd, among other artists. Now Vevo is following suit, albeit with an emerging act rather than an established star.

Vevo has put up the cash and creative for British artist Jorja Smith’s video for her track ‘Beautiful Little Fools’ which will be premiered on the service this week. The video is part of a longer-term partnership with Smith, who is one of its Vevo Dscvr ‘Ones to Watch’ for 2017.