Tag: justin bieber
How to Make a Big Artist Comeback
If a pop star wants to go away, can they ever really ”go” away? In an age of always-on communication, the marketing fires can never go out completely; but the longer they stay away or the quieter they are, the harder...
February 10, 2020
Justin Bieber YouTube doc’s first episode races to 42m views
Justin Bieber’s new YouTube documentary series, Seasons, is already a record breaker. The show’s first episode was watched 32.7m times in its first week, setting a new bar for the ‘most-viewed premiere in its first...
February 7, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Justin Bieber went big with Super Bowl TikTok campaign
The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign...
February 4, 2020
YouTube launches first episodes of Justin Bieber: Seasons doc
Earlier this year, Music Ally reported on YouTube’s plans to launch a Justin Bieber docu-series as part of its ‘originals’ slate. The series will include 10 episodes, with the first four released yesterday. As a...
January 28, 2020
Justin Bieber sparks controversy by reposting fan-made slideshow
“Create a playlist with Yummy on repeat and stream it. Don’t mute it! Play it at a low volume. Let it play while you sleep.” “Buy the song on iTunes. Buy the song multiple times on Justin’s website.” These...
January 13, 2020
Justin Bieber arrives on TikTok as Yummy comeback kicks off
As he released his new single ‘Yummy’ and revealed his upcoming YouTube docu-series, Justin Bieber also joined TikTok. His account went live on 3 January, and at the time of writing (the morning of 6 January) he has...
January 6, 2020
YouTube to release an original Justin Bieber docu-series
Justin Bieber is back. Well, he will be tomorrow (3 January) with his new single ‘Yummy’. Bieber will also be the latest artist to be the subject of a YouTube docu-series, which was announced on the last day of 2019....
January 2, 2020
‘Old Town Road’ and ‘Bad Guy’ get new remix versions
Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...
July 12, 2019
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Ed Sheeran and Justin Bieber break Spotify daily-streams record
This is one of those figures we’re slightly cautious about, as it doesn’t come directly from the streaming service in question. But it does seem as if ‘I Don’t Care’, the new track from Ed Sheeran...
May 13, 2019
Ed Sheeran and Justin Bieber release duet ‘I Don’t Care’
There were hints that Ed Sheeran and Justin Bieber were working on something new together in recent weeks. This morning, the fruits of their collaboration were revealed: a duet called ‘I Don’t Care’, which is available...
May 10, 2019