Tag: justin bieber
Billboard defends charts after Tekashi 6ix9ine allegations
If official music charts don’t matter any more, why do artists get so furious when they feel they’ve been deprived of a number one by a rival’s nefarious marketing tactics? 2018’s beef between Nicki...
May 19, 2020
Today’s positive coronavirus-related industry news (17 April)
Start today with David Guetta’s plans for a ‘United at Home‘ fundraising livestream from Miami this Saturday. The two-hour set will be streamed on Facebook, Instagram, YouTube, Twitter and Twitch, with four...
April 17, 2020
Sandbox Issue 249: What music can learn from YouTube’s biggest channels
Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...
April 2, 2020
Justin Bieber to release bi-weekly mini-compilations
News that Justin Bieber is going to be releasing a couple of albums a week during the coronavirus pandemic may raise your eyebrows, but there’s a caveat: these are compilations rather than all brand new material. “Gonna...
March 25, 2020
Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?
Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
March 5, 2020
Justin Bieber launches an exclusive music video on Apple Music
Single-DSP exclusives for music are increasingly rare, but as we’ve reported over the last year or two, the content around them, from videos to live sessions, is very much fair game. Justin Bieber is the latest example:...
February 19, 2020
Splice sample leads to plagiarism accusations for Justin Bieber
Is the latest pop plagiarism scandal going to engulf Justin Bieber? No, it is not. Well, it seems not anyway: an accusation from another artist, Asher Monroe, that Bieber’s ‘Running Over’ nicked one of his hooks has...
February 18, 2020
How to Make a Big Artist Comeback
If a pop star wants to go away, can they ever really ”go” away? In an age of always-on communication, the marketing fires can never go out completely; but the longer they stay away or the quieter they are, the harder...
February 10, 2020
Justin Bieber YouTube doc’s first episode races to 42m views
Justin Bieber’s new YouTube documentary series, Seasons, is already a record breaker. The show’s first episode was watched 32.7m times in its first week, setting a new bar for the ‘most-viewed premiere in its first...
February 7, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Justin Bieber went big with Super Bowl TikTok campaign
The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign...
February 4, 2020
YouTube launches first episodes of Justin Bieber: Seasons doc
Earlier this year, Music Ally reported on YouTube’s plans to launch a Justin Bieber docu-series as part of its ‘originals’ slate. The series will include 10 episodes, with the first four released yesterday. As a...
January 28, 2020