Tag: k-pop

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Chartmetric explores the global growth of K-Pop music

Chartmetric drew on data from Spotify, Instagram and YouTube to explore how the top 200 *other* K-Pop artists are growing worldwide.
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Blackpink are now the most subscribed-to artist on YouTube

Justin Bieber has been the most popular music artist on YouTube by the metric of channel subscriptions for a while, but now he has been knocked off his perch.
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Mindset raises $8.7m for wellbeing app featuring music artists

The app offers “exclusive, intimate audio collections of personal stories and life lessons from your favourite artists and prominent figures”.
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NFTs update: Grateful Dead, Muse, Harvey Mason Jr and more

If this is the trough of disillusionment for NFTs, nobody told... well, a whole range of artists and industry figures, who are still piling in.
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BTS break YouTube and Spotify records with ‘Butter’ single

The BTS Army has done it again: breaking records on various digital platforms for their idols' new single 'Butter'. One of those records already belonged to the K-Pop stars, with BTS seemingly breaking their own YouTube...
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Spotify launches a K-Pop collaboration in the Middle East

Even when non-anglo genres get popular, they’re often still viewed through a western lens: for example, success in the US is often seen as the key signal of the success of K-Pop artists like BTS and Blackpink. Actually...
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Sandbox Issue 273 :: Marketing electronic music in 2021

Lead: Historically,  DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...
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K-Pop giant HYBE merges with Scooter Braun’s Ithaca Holdings

The great K-Pop / Western consolidation continues, with the news that HYBE – the recently rebranded Big Hit Entertainment – is merging with Scooter Braun's investment company Ithaca Holdings. HYBE is acquiring a 100%...
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K-Pop Evolution is YouTube’s seven-part K-Pop documentary

YouTube has been the key platform for K-Pop’s global explosion in recent years, and now it’s doubling down on that position with a new seven-part documentary series: K-Pop Evolution. Produced by Banger Films,...
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Spotify gets its missing K-Pop music back with new Kakao deal

Spotify’s catalogue of K-Pop music is returning to its former glory, after the company managed to end its high-profile dispute with South Korean firm Kakao Entertainment. The new agreement is global, including South...
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Joox seizes its opportunity to stress its K-Pop credentials

Tencent-owned music streaming service Joox is one of Spotify’s key rivals in south east Asia, and that’s a region where K-Pop is enormously popular. Credit the company for being quick off the mark, then, following...
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Spotify faces K-Pop conundrum after loss of Kakao M catalogue

Spotify is excited about having finally launched in South Korea, but the company will be rather less excited about losing a significant chunk of its K-Pop catalogue globally. After licensing negotiations broke down with one...