Chartmetric explores the global growth of K-Pop music
Chartmetric drew on data from Spotify, Instagram and YouTube to explore how the top 200 *other* K-Pop artists are growing worldwide.
October 4, 2021
Blackpink are now the most subscribed-to artist on YouTube
Justin Bieber has been the most popular music artist on YouTube by the metric of channel subscriptions for a while, but now he has been knocked off his perch.
September 13, 2021
Mindset raises $8.7m for wellbeing app featuring music artists
The app offers “exclusive, intimate audio collections of personal stories and life lessons from your favourite artists and prominent figures”.
August 26, 2021
NFTs update: Grateful Dead, Muse, Harvey Mason Jr and more
If this is the trough of disillusionment for NFTs, nobody told... well, a whole range of artists and industry figures, who are still piling in.
July 26, 2021
BTS break YouTube and Spotify records with ‘Butter’ single
The BTS Army has done it again: breaking records on various digital platforms for their idols' new single 'Butter'. One of those records already belonged to the K-Pop stars, with BTS seemingly breaking their own YouTube...
May 24, 2021
Spotify launches a K-Pop collaboration in the Middle East
Even when non-anglo genres get popular, they’re often still viewed through a western lens: for example, success in the US is often seen as the key signal of the success of K-Pop artists like BTS and Blackpink. Actually...
May 19, 2021
Sandbox Issue 273 :: Marketing electronic music in 2021
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...
April 8, 2021
K-Pop giant HYBE merges with Scooter Braun’s Ithaca Holdings
The great K-Pop / Western consolidation continues, with the news that HYBE – the recently rebranded Big Hit Entertainment – is merging with Scooter Braun's investment company Ithaca Holdings. HYBE is acquiring a 100%...
April 6, 2021
K-Pop Evolution is YouTube’s seven-part K-Pop documentary
YouTube has been the key platform for K-Pop’s global explosion in recent years, and now it’s doubling down on that position with a new seven-part documentary series: K-Pop Evolution. Produced by Banger Films,...
April 1, 2021
Spotify gets its missing K-Pop music back with new Kakao deal
Spotify’s catalogue of K-Pop music is returning to its former glory, after the company managed to end its high-profile dispute with South Korean firm Kakao Entertainment. The new agreement is global, including South...
March 11, 2021
Joox seizes its opportunity to stress its K-Pop credentials
Tencent-owned music streaming service Joox is one of Spotify’s key rivals in south east Asia, and that’s a region where K-Pop is enormously popular. Credit the company for being quick off the mark, then, following...
March 3, 2021
Spotify faces K-Pop conundrum after loss of Kakao M catalogue
Spotify is excited about having finally launched in South Korea, but the company will be rather less excited about losing a significant chunk of its K-Pop catalogue globally. After licensing negotiations broke down with one...
March 1, 2021