A week in to TikTok’s #10yrswithBTS campaign with K-Pop stars BTS, it has already notched up more than 400m video views.
It’s no secret that HYBE is looking to expand its business further beyond South Korea, and indeed beyond K-Pop.
There is trouble brewing for two of the most prominent companies in the K-Pop industry, despite their growth and global expansion.
BTS may be on hiatus, but that doesn’t mean the marketing activity around the K-Pop stars stops.
SM Entertainment has published its latest financial results. They’re the first since it fended off an attempt by rival HYBE to take control.
K-Pop firm HYBE has unveiled its latest artist, Midnatt, releasing the official music video for their debut release in six languages.
BTS may be on hiatus but that hasn’t prevented the company behind them, Hybe, from achieving record first-quarter financial results.
The dust is settling from K-Pop firm Hybe’s attempt to become the largest shareholder in rival SM Entertainment.
Hybe and its fellow K-Pop companies combined still only account for “less than 2% of the revenue shares of the worldwide music industry”
A sudden peace has broken out in the battle for control of K-Pop music company SM Entertainment, as Hybe abandoned its efforts to buy 40%.
Twice are one of the K-Pop groups plotting a path to global stardom in the wake of BTS and Blackpink’s worldwide success.
Things are moving fast in South Korean tech company Kakao’s efforts to buy a stake in K-Pop firm SM Entertainment.