BTS World mobile game launches today with another new track
Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June). As we reported...
June 26, 2019
K-Pop agency Big Hit Entertainment may be worth $1bn
With BTS playing to packed stadiums in the west, the excitement around the global potential of K-Pop continues to grow. That’s now including a bumper valuation for agency Big Hit Entertainment, which is behind the band....
June 7, 2019
Messenger creates sticker pack for BT21/BTS
You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
May 31, 2019
Steve Aoki launches contest with K-Pop social app Amazer
Artist Steve Aoki is famously quick to explore new technologies and trends. The latest place he’s popped up is within a social app focused on K-Pop, tying in with his ‘Play It Cool’ collaboration with Korean group Monsta...
May 23, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
BTS are getting their own mobile game called BTS World
In perhaps the first example of K-Pop megastars BTS following in the footsteps of metal legends Iron Maiden – readers, write in if you can think of another! – BTS are getting their own mobile game. It’s called BTS...
May 10, 2019
BTS top YouTube global artist chart with Blackpink at number two
Music Ally reported last week on the success of K-Pop group Blackpink, specifically on YouTube, where they topped its weekly artists chart with 342m views for their music. Now they’ve been unseated… by another K-Pop group....
April 24, 2019
Tumblr has launched a dedicated hub for K-Pop music
K-Pop! It’s big on YouTube, Spotify and all manner of other global digital platforms, thanks to the likes of BTS, Blackpink and other artists following in their footsteps. Now blogging platform Tumblr is getting in on the...
April 18, 2019
Blackpink soar to top of YouTube chart with 342m weekly views
We’ve reported a few times recently on the way Indian and Latin American artists are dominating the upper reaches of YouTube’s global artists chart. Last week, though, they were trumped by a pop band from South Korea....
April 17, 2019
BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’
2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day...
April 15, 2019
BLACKPINK video has biggest YouTube premiere to date
The video for ‘Kill This Love’ by BLACKPINK has taken just three days to pass 100m views on YouTube – the fastest video to do so in YouTube’s history. Uploaded on 4th April, the video by the South Korean girlband...
April 9, 2019
Deezer launches dedicated K-Pop channel after 157% growth
Deezer is launching a new hub for Korean pop music on its streaming service. The new K-Pop channel will feature programmed playlists (including some from guest artists like iKON and Stray Kids). “K-Pop is one of the world’s...
April 3, 2019