Tag: k-pop

Read More

Sandbox 117 – Video budget: Making promos on a shoestring

Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what advice they can give...
Read More

Sandbox 107 – Info Blizzard

Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting the most possible...
Read More

Sandbox 103 – Teenage Rampage

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
Read More

K-Pop YouTube views have tripled in the last year

PSY's rise to global stardom has been a rising tide for other Korean artists, according to YouTube.
Read More

Midem 2013: Gangnam Style went global, but what next for K-Pop?

PSY’s Gangnam Style was a global smash-hit in 2012, but as the introduction to the K-Pop Goes Global session at Midem this afternoon noted, K-Pop music had a fervent and growing fanbase outside Korea even before horse-dancing...
Read More

Gangnam Style now most-viewed YouTube music video ever

The online phenomenon of PSY’s ‘Gangnam Style’ shows no sign of slowing down just yet: YouTube has announced that it’s now the most-viewed music video of all-time, trotting its way past Justin Bieber’s...
Read More

Country Profile – South Korea 2012

The South Korean music industry has long been fascinating, despite only recently landing on Western radars thanks to Psy and his ‘Gangnam Style’ global hit.