Sandbox 117 – Video budget: Making promos on a shoestring
Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what advice they can give...
September 24, 2014
Sandbox 107 – Info Blizzard
Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting the most possible...
April 23, 2014
Sandbox 103 – Teenage Rampage
Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
February 26, 2014
K-Pop YouTube views have tripled in the last year
PSY's rise to global stardom has been a rising tide for other Korean artists, according to YouTube.
July 17, 2013
Midem 2013: Gangnam Style went global, but what next for K-Pop?
PSY’s Gangnam Style was a global smash-hit in 2012, but as the introduction to the K-Pop Goes Global session at Midem this afternoon noted, K-Pop music had a fervent and growing fanbase outside Korea even before horse-dancing...
January 28, 2013
Gangnam Style now most-viewed YouTube music video ever
The online phenomenon of PSY’s ‘Gangnam Style’ shows no sign of slowing down just yet: YouTube has announced that it’s now the most-viewed music video of all-time, trotting its way past Justin Bieber’s...
November 26, 2012