Collabs, socials and more: international marketing for Chinese artists
The inaugural Music Ally China Digital Summit is taking place this week, and a panel session today focused on international marketing, with a particular focus on Chinese artists. "Outside of China, the main Chinese music...
September 8, 2021
Music opportunities in China: ‘Artists really need to move fast…’
In China, the music industry works differently. Music fans quickly - and in the tens of millions - adopt new technologies, new methods of supporting artists or ways of consuming music. The audience seeks a different experience...
September 9, 2020
What can we learn from Covid-19’s impact on China’s music industry?
The Chinese music industry saw 16% growth in its recorded music revenues in 2019 according to the IFPI, but it was also the first country to be affected by the Covid-19 outbreak. Does that make it a canary in the coalmine...
May 18, 2020