Tag: katy perry
Katy Perry gets into NFTs and takes stake in Theta Labs
Theta Labs is one of the faster-growing companies in the blockchain/crypto space, thanks to the popularity of its Theta token. "A little over a year ago, Theta traded for 4 cents. It’s now around $6," as Bloomberg noted in...
July 6, 2021
Sandbox Issue 268: YouTube Premiere Playbook
Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It...
February 1, 2021
Katy Perry’s ‘Smile’ album comes with its own video game
The new Katy Perry album comes out tomorrow (28 August) and 'Smile' will be accompanied by its own promotional game. It's a partnership with computing brand Dell – or rather, with its high-end gaming sub-brand Alienware. The...
August 27, 2020
Sandbox Issue 254: The Rise of Music Podcasts
Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music...
June 10, 2020
Katy Perry launches a ‘virtual flower delivery service’
“Our goal is to provide the best virtual flower delivery service that can help you tell someone you care, you love them, you miss them, or simply thank them for believing in you. Select a bouquet you wish to share and...
May 11, 2020
Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry
Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon...
June 24, 2019
Katy Perry debuts new track on YouTube Music + Q&A
‘Never Really Over’ is, we can only presume, the first track from Katy Perry’s upcoming album – her first album since Witness in 2017. YouTube Music got the first play of it yesterday (well, at the turn of midnight...
May 31, 2019
Sandbox Issue 219: The Tools and Trends That Will Shape 2019
Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR...
January 10, 2019
Does Katy Perry really have 100m Twitter followers?
“Today we #WITNESS history. Congratulations @katyperry, the first to reach 100 million followers!” announced Twitter’s official account on Friday. The company encouraged fans to share their “favourite Katy Perry...
June 19, 2017
Katy Perry breaks her own YouTube record with ‘Bon Appetit’
Katy Perry is a YouTube record-breaker for the second time. In fact, the 16.8m first-day views for her latest track ‘Bon Appetit’ broke her own record – set in 2013 with her single ‘Roar’. According to Variety,...
May 22, 2017
Sandbox 173: The GIF that keeps on giving
Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...
February 15, 2017
Katy Perry ‘Chained to the Rhythm’ gets a big Spotify push
Katy Perry is the latest artist to get a promotional push from Spotify, with her new single ‘Chained to the Rhythm’ all over its service today. That goes beyond placing it at the top of a bunch of prominent playlists...
February 10, 2017