Tag: katy perry
Sandbox Issue 219: The Tools and Trends That Will Shape 2019
Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR...
January 10, 2019
Does Katy Perry really have 100m Twitter followers?
“Today we #WITNESS history. Congratulations @katyperry, the first to reach 100 million followers!” announced Twitter’s official account on Friday. The company encouraged fans to share their “favourite Katy Perry...
June 19, 2017
Katy Perry breaks her own YouTube record with ‘Bon Appetit’
Katy Perry is a YouTube record-breaker for the second time. In fact, the 16.8m first-day views for her latest track ‘Bon Appetit’ broke her own record – set in 2013 with her single ‘Roar’. According to Variety,...
May 22, 2017
Sandbox 173: The GIF that keeps on giving
Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...
February 15, 2017
Katy Perry ‘Chained to the Rhythm’ gets a big Spotify push
Katy Perry is the latest artist to get a promotional push from Spotify, with her new single ‘Chained to the Rhythm’ all over its service today. That goes beyond placing it at the top of a bunch of prominent playlists...
February 10, 2017
Katy Perry gets her own ‘Mad Love chatbot on Kik
After Bastille and Hardwell, the latest musician to get their own chatbot is Katy Perry. Messaging app Kik has created a “Katy Perry’s Mad Love” bot, which is seemingly an official partnership with the artist to promote...
August 12, 2016
Comparing the Britney Spears mobile game to Kendall and Kylie
Mobile gaming is predicted to be a $100bn industry in 2016, with the bulk of those revenues coming from "freemium" games that make their money from in-app purchases. It's no surprise to see the music industry hoping to...
August 9, 2016
Apple gets exclusive on new Katy Perry single ‘Rise’
“This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our...
July 18, 2016
Katy Perry now has 90m followers on Twitter
Remember the days – 2009, specifically – when Ashton Kutcher, CNN and Britney Spears were racing to become the first Twitter account to reach 1m followers? Seven years on, and the milestones have increased considerably. Late...
July 4, 2016
Katy Perry partners with Spotify to woo artists pre-Grammys
Katy Perry is fronting an event called ‘An Evening to Celebrate the Creators’ this weekend, co-hosted by Sia, Missy Elliott and Greg Kurstin. The sponsor: Spotify, as its latest effort to win artists round to the benefits...
February 12, 2016
Taylor Swift to get a mobile game from Kim Kardashian publisher
Taylor Swift is the latest musician to sign up to front a mobile game developed by Glu Mobile, the company behind the lucrative Kim Kardashian: Hollywood game. Swift joins Katy Perry, Nicki Minaj and Britney Spears on...
February 4, 2016
Katy Perry’s #LeftShark sparks 3D printing copyright row
We still smile at the memory of the hapless Left Shark dancer during Katy Perry’s Super Bowl half-time show. But the star’s lawyers certainly weren’t smiling when they heard that someone was selling a 3D-printed model...
February 6, 2015