Tag: katy perry

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Sandbox Issue 254: The Rise of Music Podcasts

Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music...
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Katy Perry launches a ‘virtual flower delivery service’

“Our goal is to provide the best virtual flower delivery service that can help you tell someone you care, you love them, you miss them, or simply thank them for believing in you. Select a bouquet you wish to share and...
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Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry

Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon...
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Katy Perry debuts new track on YouTube Music + Q&A

‘Never Really Over’ is, we can only presume, the first track from Katy Perry’s upcoming album – her first album since Witness in 2017. YouTube Music got the first play of it yesterday (well, at the turn of midnight...
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Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR...
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Does Katy Perry really have 100m Twitter followers?

“Today we #WITNESS history. Congratulations @katyperry, the first to reach 100 million followers!” announced Twitter’s official account on Friday. The company encouraged fans to share their “favourite Katy Perry...
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Katy Perry breaks her own YouTube record with ‘Bon Appetit’

Katy Perry is a YouTube record-breaker for the second time. In fact, the 16.8m first-day views for her latest track ‘Bon Appetit’ broke her own record – set in 2013 with her single ‘Roar’. According to Variety,...
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Sandbox 173: The GIF that keeps on giving

Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...
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Katy Perry ‘Chained to the Rhythm’ gets a big Spotify push

Katy Perry is the latest artist to get a promotional push from Spotify, with her new single ‘Chained to the Rhythm’ all over its service today. That goes beyond placing it at the top of a bunch of prominent playlists...
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Katy Perry gets her own ‘Mad Love chatbot on Kik

After Bastille and Hardwell, the latest musician to get their own chatbot is Katy Perry. Messaging app Kik has created a “Katy Perry’s Mad Love” bot, which is seemingly an official partnership with the artist to promote...
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Comparing the Britney Spears mobile game to Kendall and Kylie

Mobile gaming is predicted to be a $100bn industry in 2016, with the bulk of those revenues coming from "freemium" games that make their money from in-app purchases. It's no surprise to see the music industry hoping to...
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Apple gets exclusive on new Katy Perry single ‘Rise’

“This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our...