More than 600 music festivals and organisations have now taken Keychange’s pledge committing them to being more inclusive.
The Keychange Initiative was started to improve gender representation in the music industry. How is that mission going?
Gender-equity organisation Keychange is starting 2023 with the addition of 74 people to its ‘Talent Development Programme’.
We reported earlier this week on the imminent US launch of Keychange, the diversity-focused music industry movement.
Having started in Europe with a mission to improve gender diversity in live lineups and within the music industry, Keychange is now preparing for its US launch.
Keychange’s movement campaigning for gender equality in the music industry continues to go from strength to strength.
Since 2017, the Keychange campaign has been signing up a variety of events and organisations committing to gender equality on their stages and in their workforces.
It has just reached a big milestone: the 500th signatory of its gender pledge. That was the European Broadcasting Union (EBU), which is involved in around 3,000 concerts a year (not to mention the Eurovision Song Contest). Keychange will be monitoring progress made by the EBU, as with all its signatories, with plans to publish a major gender representation report in 2024.
“Keychange has been instrumental in highlighting the explosive nature of gender inequality in music for the past four years. With a strong and ever-growing network, we have managed to raise awareness of the problem while implementing concrete actions,” said project lead Merle Bremer.
Keychange is the initiative campaigning for gender equality in music, which has won plenty of friends with initiatives including getting festivals to work towards 50/50 gender splits on their stages. […]
The Keychange initiative pressing for gender equality in the music industry – including on its live stages – has a new frontier this week.
Poland has become an official partner for the movement, and tomorrow will see an event co-hosted by Key Change and festival organiser Spring Break to introduce its first two ambassadors in Poland: Avtomat and Karolina Czarnecka.
The campaign is timely. “We have witnessed the dangerous politicization of gender in Poland this year with the President inciting hate speech as part of his reelection campaign,” said Magdalena Jensen, co-founder and managing partner at Chimes Agency, who’s planning this year’s Keychange training.
The Keychange initiative – led by Reeperbahn Festival, PRS Foundation and Musikcentrum Öst – is about getting companies and events in and around music to sign up to a 50/50 […]