Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features have been hashtags,...
February 5, 2020
Sandbox Issue 244: How to Make a Big Artist Comeback
Lead: Don’t call it a comeback. Actually, DO call it a comeback. Fans today not only expect all the music in the world to be instantly available, they also expect every pop star to be available at all times. But musicians...
January 23, 2020