More than 21m players have used AI music app Splash on Roblox
AI music startup Popgun launched its Splash music-making app on gaming platform Roblox in May, and saw it used by more than one million players in its first 20 days. How's it going now? Still strong. "Wow, over 21M...
November 16, 2020
Baby Shark beats Despacito for most lifetime views on YouTube
There's been a changing of the guard at the top of YouTube's lifetime views chart. Sorry, Luis Fonsi and Daddy Yankee, but you've been outgunned by 'Baby Shark'. The official video for the world's toothiest earworm now...
November 3, 2020
YouTube deploys AI to tighten up age restrictions on videos
YouTube is keen to ensure that underage viewers aren't watching videos that are inappropriate. It's announced plans to "build on our approach of using machine learning to detect content for review, by developing and adapting...
September 23, 2020
WMG’s Arts Music signs YouTube kids brand Super Simple Songs
Warner Music Group's Arts Music division has been steadily growing its catalogue of kids and family music, with partners including Sesame Workshop, Mattel and Build-a-Bear Workshop. Its latest deal is with a popular YouTube...
September 21, 2020
Apple Music ‘Kids and Family’ listening doubled in four weeks
Spotify may have a separate app for kids, but it's far from the only music streaming service to be thinking about how children and their families listen. Apple Music, for example, said yesterday that its 'Kids and Family'...
August 27, 2020
10 talking points around kids, music and technology in 2020
Last month, Music Ally took part in the BPI and ERA's New Kids on the Block online event, looking at children's digital habits and what they mean for music. Research company Kids Insights produced a report for the event...
August 11, 2020
Sandbox Issue 258: KIDS’ STUFF. Music’s youngest and most powerful consumers
Lead: we report back on our recent New Kids On The Block: Insight Into A New Generation online conference that we ran in conjunction with UK trade bodies the BPI and ERA, drawing out the 10 key lessons from the different...
August 5, 2020
Roblox now has more than 150m monthly active users
Last week, Music Ally interviewed the global head of music for gaming platform Roblox, as he declared that the company was "open for business" to work with artists and labels. Now we've got some new figures to show what...
July 29, 2020
Roblox head of music tells labels and artists: ‘We’re open for business!’
"Who in the room knows Roblox?" asked WMG's chief innovation officer for recorded music Scott Cohen at the NY:LON Connect conference in January. Only a few people put their hands up in response. "It’s a gaming platform...
July 23, 2020
Sony Music UK’s latest signing: toy-shop character Oscar
Sony Music UK launched its children's label Magic Star last year, and has since been steadily building a roster of music for kids, not to mention an Alexa skill to get them to wash their hands properly. Its latest signing...
July 17, 2020
Marshmello’s latest venture is… raved-up nursery rhymes!
Millions of children already know who Marshmello is, thanks to the dance star's concert in Fortnite in February 2019, which drew a crowd of 10.7 million people. Now he's setting his sights even younger with the launch...
July 13, 2020
Report: half of US 9-12 year-olds play Roblox every week
People in the music business (us included) bang on about Fortnite a lot, but we think Roblox is another gaming platform that should be less under the radar for our industry. A new report by children's media research firm...
July 9, 2020