Posted inCampaigns, Marketing

Campaigns – Oops!…I DID IT: A GAME – Sandbox 158

Now Britney Spears, with only around half of the social followers Perry has accumulated, is trying her hand at mobile gaming with Britney Spears: American Dream. It treads much the same path as previous Glu games: become a star with the help of your new digital pop pal (Britney), who guides you through recording studios, shooting promo videos and (oh-oh) navigating the threat of your pop nemesis who is also dreaming of the A-List life.