You may be tempted to roll your eyes at the news that some playlists on Spotify will only be available to people who’ve bought certain NFTs.
Tag: Kingship
Posted inNews
Metaverse music: The Sandbox, iHeart-Fortnite and… M&Ms?
The metaverse continues to be a hive of activity for music artists and brands. Three stories offer a snapshot of what’s happening.
Posted inNews
UMG’s web3 virtual band Kingship to sell 10,000 NFTs
UMG’s web3-focused label 10.22PM has announced the latest stage of its campaign for cartoon band Kingship: a drop of 10,000 NFTs starting this Saturday (14 May).
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UMG’s avatar band Kingship spent $359k on a Bored Ape manager
Managers have traditionally taken a cut of their artists’ revenues, but it’s rare to hear of artists spending money before they’ve released any music to BUY a manager.
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Bored Ape Yacht Club launches second music NFTs partnership
You certainly can’t accuse NFTs brand Bored Ape Yacht Club of being slow to explore music partnerships.
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UMG’s 10.22PM label is launching a Gorillaz-style NFT group
It’s a sign of the times when the world’s biggest major label has an imprint described as “a next-gen Web3 label that discovers and develops artists, intellectual property, brands and digital creators”.