You may be tempted to roll your eyes at the news that some playlists on Spotify will only be available to people who’ve bought certain NFTs.
The metaverse continues to be a hive of activity for music artists and brands. Three stories offer a snapshot of what’s happening.
UMG’s web3-focused label 10.22PM has announced the latest stage of its campaign for cartoon band Kingship: a drop of 10,000 NFTs starting this Saturday (14 May).
Managers have traditionally taken a cut of their artists’ revenues, but it’s rare to hear of artists spending money before they’ve released any music to BUY a manager.
You certainly can’t accuse NFTs brand Bored Ape Yacht Club of being slow to explore music partnerships.
It’s a sign of the times when the world’s biggest major label has an imprint described as “a next-gen Web3 label that discovers and develops artists, intellectual property, brands and digital creators”.