Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines
Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly...
February 20, 2020
Social star KSI debuts on TikTok with #WakeUpCallChallenge
British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”. KSI...
February 7, 2020