Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
June 24, 2020
Kygo creates an exclusive mix for Calm meditation app
Meditation and mindfulness app Calm has been moving deeper into music over the past 18 months – notably landing the launch exclusive for Moby’s ‘Long Ambients 2’ album last March; partnering with Above...
June 15, 2020
Kygo to launch own Palm Tree Records label with Sony Music
The history of major labels giving stars their own imprints to keep them happy – often with promises to sign a bunch of emerging artists that are later quietly forgotten about – is a long one.
October 5, 2018
Google’s latest search feature is official posts from musicians
The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
March 8, 2018
Sandbox 174: On Air, Video goes live
Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...
March 1, 2017
Sandbox 171 – The Rise Of Geofilters
Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...
January 18, 2017
Kygo gets his own ‘Carry Me’ virtual reality experience
Dance star Kygo is the latest musician exploring virtual reality technology, launching an app called ‘Carry Me’ for PlayStation VR and Oculus Rift. For now, it’s only available in the US, Canada and Mexico though....
January 10, 2017
Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154
The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
August 18, 2016
Campaigns: Kygo goes Shazam – Samdbox 156
Here comes another piggyback ride. Kygo has been teasing the public with singles and remixes since 2013, building a steady buzz ahead of his debut album, Cloud Nine. Now in the run up to its release on May 13th, he’s...
August 18, 2016
Sandbox 156 – Prime Time
Amazon Prime Music has anywhere between 46m and 80m users globally and yet it rarely features in music marketing campaigns. Is this an enormous missed opportunity or a service with such light engagement that more effort on...
May 4, 2016