Posted inNews

Livestreaming startup Moment House raises $1.5m from starry seed investors

Scooter Braun, Troy Carter, Patreon CEO Jack Conte, actor Jared Leto and artist Kygo’s Palm Crew Investments are among the investors in the latest ticketed livestreams startup, Moment House, which announced its $1.5m seed funding round today.

The round was led by Forerunner Ventures, with Sequoia Capital partner Jess Lee also among the angel investors, as the startup also announced the first set of artists who’ll be using its platform.

Kygo is one of them alongside Yungblud – who’s using Moment House for his ‘digital world tour’ – Blackbear, Kaytranada, Denzel Curry and Ruel.

Ahead of the announcement, Music Ally talked to CEO and co-founder Arjun Mehta about his plans for livestreaming experiences that fans will be happy to pay for.

A graduate of the USC Jimmy Iovine & Dr. Dre Academy, Mehta counts on the strong support of his “mentor” Iovine, alongside the angel investors who are being announced today.

In one sense, Moment House is not wildly different to the other livestreaming platforms jostling for attention during the Covid-19 pandemic: Maestro, Veeps, StageIt, Release Party, Bulldog DM and the rest.

In this case, artists announce shows (or “moments”) and sell tickets to those shows, along with up-sells to merchandise and VIP experiences. Mehta is hoping that the quality of the fan experience will help Moment House to stand out from the crowd.

Posted inSandbox

Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]

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Posted inNews

Google’s latest search feature is official posts from musicians

The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads.

They’ll be happier about Google’s latest search feature, which has been announced tonight. It’s called ‘search posts’, and will offer social network-style updates from musicians that appear when they are searched for.

“The next time you’re wondering about Lorde’s upcoming tour dates or Steve Aoki’s new music video, you can hear the update directly from them – plus Sia, Son Little, Sofi Tukker, Shakira, and Kygo – through a post in Search,” explained Google’s blog post.

Posted inSandbox

Sandbox 174: On Air, Video goes live

Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope, Twitch and YouNow all claiming to offer something unique, the choices can be overwhelming – for both artist and fan. We look at […]

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Posted inMarketing, Sandbox

Sandbox 171 – The Rise Of Geofilters

Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being used as well as if they live up to the grand claims being made on their behalf. […]

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Posted inMarketing, News

Kygo gets his own ‘Carry Me’ virtual reality experience

Dance star Kygo is the latest musician exploring virtual reality technology, launching an app called ‘Carry Me’ for PlayStation VR and Oculus Rift.

For now, it’s only available in the US, Canada and Mexico though. The app, which is being billed as a “premium format”, is based on Kygo’s song ‘Carry Me’, putting fans into a virtual world of oceans, forests, mountains and ultimately the galaxy around it.

Posted inMarketing


The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit.

The trailer was released on YouTube on 31st March and has gathered over 5,650 views on the platform so far which, looking across Kygo’s socials, is rather underwhelming.