Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly sought after – so what is experienced by that lucky few? Is it really the win-win it seems? What do artists need […]
Fresh from selling nearly 30k tickets to her recent online performance, not to mention becoming a shareholder in streaming service Roxi, artist Kylie Minogue’s next move is in augmented reality. […]
If online concert ticket sales wasn’t enough Kylie Minogue news this morning, here’s some more! Minogue is the latest artist to become a shareholder in British streaming service Roxi, alongside Robbie Williams and Sheryl Crow.
Like they did in the past, she’s appearing in a TV advertising campaign for the company, which sells its own hardware – a box that connects to people’s TVs for streaming, karaoke and music trivia games – while also being available through satellite broadcaster Sky’s Sky Q service.
It was a busy weekend for online concerts firm Driift, which had two big events airing on Saturday night: a livestream from former One Direction member Niall Horan, and a pre-recorded concert by Kylie Minogue.
This morning, the company revealed figures on how they did: it sold more than 150k tickets for the two events – specifically more than 125k for Horan’s gig, and nearly 30k for Minogue’s.
Horan performed live at the Royal Albert Hall, with tickets costing £16 – meaning a gross of around £2.4m for an event that was sharing its profits between Horan’s own touring crew and the #WeNeedCrew relief fund.
More evidence for the growing ambition of online concerts for bigger artists comes with Kylie Minogue’s ‘Infinite Disco’ event on 7 November.
It’s the latest event from Driift, the company launched earlier this year by ATC Management, with investment from Beggars Group.
The 50-minute show will blend tracks from Kylie’s new album ‘Disco’ with older hits, with the promise of visual and choreographic wizardry.
Apple has announced first acts playing its annual iTunes Festival in London this September, bagging Pharrell Williams, Kylie Minogue and Maroon 5 as headliners for the month-long event. David Guetta, […]
Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they doing things that any label and marketer could easily replicate or even surpass should they choose to put their shoulder to the wheel? We speak to labels and MCNs to figure out the pros and cons.
Staying ahead of the Timeline
We uncover what implications the new layout on Facebook will have for artists and bands communicating with fans on the social network.
We wrote about EMI’s campaign for Kylie Minogue’s 25th anniversary of being a music artist earlier this year (Bulletin, 25-Jan-12). The campaign continues, and is doing well at drumming up excitement on Twitter.
It’s 25 years since the release of Kylie Minogue’s first single, Locomotion. To celebrate, the star has been holed up in London’s Abbey Road studios re-recording some of her hits, which will be released over the course of this year digitally.
In conjunction with record label EMI and social gaming firm 3ME, pop star Kylie Minogue is releasing Access All Areas, a collection of games that lets fans test their knowledge on those all-important Kylie trivia …