Tag: lady gaga

Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their...

The recent online Tomorrowland: Around the World festival was a hit, reaching more than one million viewers. The festival has since launched its 'relive' website for ticketholders to watch the sets on demand. Now Apple...

In May we reported on Marshmello teaming up with creative-software firm Adobe on a 'Be Kind' campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady...

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into...

We’ve broken the big positive story out as our lead today, but there are other good things to report on too. Variety has a report on how ticketed-livestreams platform StageIt is growing during the pandemic: it made $884k...

We wondered if we’d need to quietly retire this regular feature after a few days. Nope. Which at least shows there is plenty of positive news to write about amid the current global health crisis. We’re still not...

Way, WAY back in 2009, Lady Gaga was at the centre of one of the first artist-royalties controversies around Spotify, when it was reported that she’d only earned $167 for a million streams of her ‘Poker Face’...

If we learned one thing from the controversy around Spotify’s launch of a new ‘hateful conduct’ policy last year (and its subsequent u-turn) it was that streaming platforms taking action against artists who haven’t...

Amazon has acted quickly after some owners of its Echo speaker realised they could listen to unreleased preview clips of the new Lady Gaga album ‘Joannne’. A devilish hack? Er, no: all fans had to do was say ‘Play Joanne...

Hunter Walk is a VC nowadays, but he used to be in charge of YouTube’s product development. In a new blog post on Medium, he’s been remembering what happened when YouTube gave Lady Gaga a run-through of some proposed...

What next for Troy Carter after parting ways with his former management client Lady Gaga? How about trying an industry that’s even more challenged by digital disruption than music? Carter’s company Atom Factory has launched...

Well-funded startup Backplane made a name for itself by creating own-brand social networks for big stars – notably Lady Gaga, whose Little Monsters community launched its platform. Guns’n’Roses were later another band...