Tag: lady gaga
Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL
Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their...
February 10, 2021
Apple Music adds mixes from Tomorrowland: Around the World
The recent online Tomorrowland: Around the World festival was a hit, reaching more than one million viewers. The festival has since launched its 'relive' website for ticketholders to watch the sets on demand. Now Apple...
August 6, 2020
Lady Gaga launches creative Chromatica contest with Adobe
In May we reported on Marshmello teaming up with creative-software firm Adobe on a 'Be Kind' campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady...
June 25, 2020
The Best Music Marketing Campaigns During Lockdown
*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history The initial response within music marketing to lockdown was to charge into...
June 11, 2020
Today’s positive coronavirus-related industry stories (8 April)
We’ve broken the big positive story out as our lead today, but there are other good things to report on too. Variety has a report on how ticketed-livestreams platform StageIt is growing during the pandemic: it made $884k...
April 8, 2020
Today’s positive coronavirus-related industry stories (7 April)
We wondered if we’d need to quietly retire this regular feature after a few days. Nope. Which at least shows there is plenty of positive news to write about amid the current global health crisis. We’re still not...
April 7, 2020
Lady Gaga keen for ‘more variety’ in music-streaming
Way, WAY back in 2009, Lady Gaga was at the centre of one of the first artist-royalties controversies around Spotify, when it was reported that she’d only earned $167 for a million streams of her ‘Poker Face’...
November 4, 2019
Lady Gaga to pull R. Kelly collaboration from digital services
If we learned one thing from the controversy around Spotify’s launch of a new ‘hateful conduct’ policy last year (and its subsequent u-turn) it was that streaming platforms taking action against artists who haven’t...
January 10, 2019
Amazon Echo gave fans a sneak preview of Lady Gaga album
Amazon has acted quickly after some owners of its Echo speaker realised they could listen to unreleased preview clips of the new Lady Gaga album ‘Joannne’. A devilish hack? Er, no: all fans had to do was say ‘Play Joanne...
October 10, 2016
Why Lady Gaga wanted YouTube to keep its design ‘shitty’
Hunter Walk is a VC nowadays, but he used to be in charge of YouTube’s product development. In a new blog post on Medium, he’s been remembering what happened when YouTube gave Lady Gaga a run-through of some proposed...
June 2, 2015
Troy Carter’s next move: business journalism mogul
What next for Troy Carter after parting ways with his former management client Lady Gaga? How about trying an industry that’s even more challenged by digital disruption than music? Carter’s company Atom Factory has launched...
March 3, 2015
Backplane rebrands as Place and opens up to ‘everyone’
Well-funded startup Backplane made a name for itself by creating own-brand social networks for big stars – notably Lady Gaga, whose Little Monsters community launched its platform. Guns’n’Roses were later another band...
February 26, 2015