Sandbox Issue 249: What music can learn from YouTube’s biggest channels
Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...
April 2, 2020
Space is the place for new Big Beat Records campaign
Warner Music Group’s Big Beat Records label is preparing to release a new album called ‘Big Beat Ignition: Space’ on 3 April. The 10-track compilation has an intergalactic theme – “anyone else down for a space...
March 27, 2020
Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU
Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
March 19, 2020
Startup Landmrk launches ‘Virtual Tours’ feature for artists
We’ve written about British startup Landmrk regularly over the past couple of years: its platform enables artists (and other kinds of brands too) to create virtual ‘treasure hunts’ that encourage fans to explore the...
March 19, 2020
Lauv is latest artist to launch a Landmrk-powered treasure hunt
Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is...
March 6, 2020
Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans
The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger...
March 7, 2019
Landmrk launches music-focused tool for location campaigns
We’ve written about British firm Landmrk regularly since its emergence in 2016 as a startup creating Pokémon Go-style location-based treasure-hunts for artists and brands. Since then it’s worked on campaigns...
December 3, 2018
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
August 20, 2018
Midemlab 2018 pitches: Experiential music technology startups
20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon's last session saw the experiential technologies startups showing off their products and platforms. The...
June 6, 2018
Sandbox Issue 203: The Pause Clause
Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
May 2, 2018
Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)
This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
April 18, 2018
Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO
Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for...
April 3, 2018