From Massive Attack and Portishead to Idles and DJ Krust, the British cities of Bath and Bristol have a marvellous musical heritage. Now it’s being explored in an interesting digital […]
Tag: Landmrk
Posted inNews
Startups explain the lessons they learned working with the music industry
In the Music & Tech Springboard series of videos we’ve produced with the BPI, we’ve heard from collecting societies, lawyers, advisors, accelerators and incubators, and labels about their advice for music/tech startups. But what about hearing from some startups themselves?
That’s what this video does. A group of British startups who’ve all signed licensing deals and/or worked on pilots with music industry rightsholders give us the key lessons they’ve learned along the way, for the benefit of younger companies about to embark on similar journeys.
Posted inSandbox
Sandbox Issue 249: What music can learn from YouTube’s biggest channels
Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally – including categories such as comedy, education, film, sports and gaming (as well as music […]
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Space is the place for new Big Beat Records campaign
Warner Music Group’s Big Beat Records label is preparing to release a new album called ‘Big Beat Ignition: Space’ on 3 April. The 10-track compilation has an intergalactic theme – “anyone […]
Posted inSandbox
Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU
Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s spam. We look at how the personal – from recommendations and mixtapes to merchandise and location – […]
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Posted inNews
Startup Landmrk launches ‘Virtual Tours’ feature for artists
We’ve written about British startup Landmrk regularly over the past couple of years: its platform enables artists (and other kinds of brands too) to create virtual ‘treasure hunts’ that encourage […]
Posted inNews
Lauv is latest artist to launch a Landmrk-powered treasure hunt
Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson.
The startup’s latest client is AWAL act Lauv, to promote the release of new album ‘How I’m Feeling’. The angle is that Lauv has hidden clips of the album’s tracks across the world, pinning them to specific locations using Landmrk’s platform.
“Unlock new songs by logging in from your current location. Share what you unlock using #howimfeeling,” encourages the official website, which fans must open on their phones to take part in the digital treasure hunt.
Posted inNews
Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans
The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with […]
Posted inNews
Landmrk launches music-focused tool for location campaigns
We’ve written about British firm Landmrk regularly since its emergence in 2016 as a startup creating Pokémon Go-style location-based treasure-hunts for artists and brands. Since then it’s worked on campaigns for […]
Posted inNews
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign to promote Grande’s new ‘Sweetener’ album in the UK.
Posted inNews
Midemlab 2018 pitches: Experiential music technology startups
20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon’s last session saw the experiential technologies startups showing off their products and platforms.
The judging panel included Danielle Kayembe, CEO at Greyfire Impact; Ismail Elshareef, SVP of fan experience and open platform at Ticketmaster; Marwan Elfitesse, startup relations director at Station F; Joakim Dal, partner at GP Bullhound Asset Management; Christian Behrendt, creative lead ZOO EMEA at Google; and Chris O’Brien, European correspondent at VentureBeat.
Posted inSandbox
Sandbox Issue 203: The Pause Clause
Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life balance has tilted dangerously towards the former at the expense of the latter and it’s time we all took […]
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