Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans
The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger...
March 7, 2019
Landmrk launches music-focused tool for location campaigns
We’ve written about British firm Landmrk regularly since its emergence in 2016 as a startup creating Pokémon Go-style location-based treasure-hunts for artists and brands. Since then it’s worked on campaigns...
December 3, 2018
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
August 20, 2018
Midemlab 2018 pitches: Experiential music technology startups
20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon's last session saw the experiential technologies startups showing off their products and platforms. The...
June 6, 2018
Sandbox Issue 203: The Pause Clause
Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
May 2, 2018
Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)
This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
April 18, 2018
Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO
Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for...
April 3, 2018
Startup Showcase: 8 emerging music/tech firms pitch at NY:LON Connect
As Music Biz and Music Ally's NY:LON Connect conference drew to a close, eight emerging music/tech startups pitched their wares to the industry audience: from music-discovery to AI, location-based marketing and analytics....
January 24, 2018
Sandbox Issue 195: Tools’ Gold
Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
January 10, 2018
Music Ally report: 30 music startups worth watching in 2017
The state of the current music/tech startups scene was a big theme at the recent NY:LON Connect conference that Music Ally and the Music Business Association co-organised. Six British startups pitched their technologies...
February 8, 2017
BPI launches ‘Innovation Hub’ to link music and tech
British music body the BPI is trying a new initiative to get music and tech companies in the same room – talking, not arguing. Its new ‘Innovation Hub’ will involve quarterly events with presentations and networking....
November 21, 2016
#CNCOGo – Sony’s Latin American boy-band rides the Pokémon wave
Augmented-reality mobile game Pokémon Go has been a big hit with players around the world, even if its numbers are starting to tail off. Now Sony Music US Latin has taken inspiration from the craze in an inventive marketing...
August 26, 2016