Tag: landmrk

Read More

Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
Read More

Midemlab 2018 pitches: Experiential music technology startups

20 music/tech startups are finalists in this year’s Midemlab contest at the Midem conference in Cannes. This afternoon's last session saw the experiential technologies startups showing off their products and platforms. The...
Read More

Sandbox Issue 203: The Pause Clause

Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
Read More

Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)

This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
Read More

Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO

Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for...
Read More

Startup Showcase: 8 emerging music/tech firms pitch at NY:LON Connect

As Music Biz and Music Ally's NY:LON Connect conference drew to a close, eight emerging music/tech startups pitched their wares to the industry audience: from music-discovery to AI, location-based marketing and analytics....
Read More

Sandbox Issue 195: Tools’ Gold

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
Read More

Music Ally report: 30 music startups worth watching in 2017

The state of the current music/tech startups scene was a big theme at the recent NY:LON Connect conference that Music Ally and the Music Business Association co-organised. Six British startups pitched their technologies...
Read More

BPI launches ‘Innovation Hub’ to link music and tech

British music body the BPI is trying a new initiative to get music and tech companies in the same room – talking, not arguing. Its new ‘Innovation Hub’ will involve quarterly events with presentations and networking....
Read More

#CNCOGo – Sony’s Latin American boy-band rides the Pokémon wave

Augmented-reality mobile game Pokémon Go has been a big hit with players around the world, even if its numbers are starting to tail off. Now Sony Music US Latin has taken inspiration from the craze in an inventive marketing...
Read More

Landmrk wants music to capitalise on Pokemon Go fever

As millions of mobile gamers wander the streets catching Drowzees and Pidgeottos in Pokemon Go – or, just as likely, standing on the streets grumbling about the game’s servers having crashed again under the weight of...
Read More

Amid Pokemon Go fever, Landmrk is an AR tool for music

As the world and its aunt go doolally over mobile game Pokemon Go, it’s tempting to wonder whether there’s an equivalent for music. Actually, we already have one – and it’s been around for a while before Nintendo...