👋 THE KNOWLEDGE: our weekly mix of the best news, analysis, and insider tips from across Music Ally's services. It's FREE, fun*, and every Friday. Plus receive a copy of the Sandbox Music Marketing Campaigns of the Year 2023 Report! Sign up here:
*actual levels of fun may vary
This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop of the Facebook/Cambridge Analytica scandal, companies and digital platforms are very much on edge, making getting a handle […]
Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it.
In August 2016, their label Sony Music US Latin used Landmrk for a campaign called CNCO Go, which encouraged fans to visit ‘hotspots’ in Latin America and Spain to hear the band’s album ‘Primero Cita’ ahead of its release.
This time, the campaign is focused on the video for CNCO’s new single ‘Solo Yo’. The video has been broken up into 4,218 individual frames, which have been digitally scattered between that many hotspots across the world.
As Music Biz and Music Ally’s NY:LON Connect conference drew to a close, eight emerging music/tech startups pitched their wares to the industry audience: from music-discovery to AI, location-based marketing and analytics. Here’s how it all went down.
Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak – by way of Tribe, ToneDen, Landmrk and more – we explain what they are, what […]
The state of the current music/tech startups scene was a big theme at the recent NY:LON Connect conference that Music Ally and the Music Business Association co-organised.
Six British startups pitched their technologies at the event, and we’ve since published our opinion on why we feel optimistic about the music/tech landscape in 2017.
If that’s not enough startup talk for you, try this: Music Ally has compiled a mini-report about 30 of the music and music-related startups that we think are worth watching in 2017 (and hopefully beyond).
Prepared for NY:LON Connect, we’re opening it up to our readers and the wider world. From music creation and live video-streaming to blockchain-based systems, chatbots and artificial intelligence, the 30 included startups are a snapshot of the innovation going on in and around music.
British music body the BPI is trying a new initiative to get music and tech companies in the same room – talking, not arguing. Its new ‘Innovation Hub’ will involve […]
Augmented-reality mobile game Pokémon Go has been a big hit with players around the world, even if its numbers are starting to tail off.
Now Sony Music US Latin has taken inspiration from the craze in an inventive marketing campaign for boy-band CNCO’s new album Primero Cita, which is released today.
Fans have been encouraged to visit “hotspots” in Latin America and Spain to hear tracks from the album, with British startup Landmrk – recently profiled by Music Ally – providing the technology platform for the campaign.
As millions of mobile gamers wander the streets catching Drowzees and Pidgeottos in Pokemon Go – or, just as likely, standing on the streets grumbling about the game’s servers having crashed again under the weight of demand – thoughts are turning to the potential impact on other industries. Music included.
As the world and its aunt go doolally over mobile game Pokemon Go, it’s tempting to wonder whether there’s an equivalent for music.
Actually, we already have one – and it’s been around for a while before Nintendo and Niantic’s location-based augmented reality (AR) game became a craze this month.
It’s called Landmrk, it’s the work of a team based in the UK, and it’s already been used for Alt-J and Keith Richards to, in the startup’s words, “place digital content, in real-time into physical locations anywhere in the world”.
