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Landr’s latest expansion is ‘Pro Network’ digital marketplace

Landr began life as a startup with an AI-powered tool to automate the mastering of recordings, before expanding into distribution and promotion. It also raised a $26m funding round in July 2019 for more expansion.

Part of that growth involves the launch of ‘Landr Pro Network’, which the company describes as a “digital marketplace that enables professionals to market and manage every facet of their businesses remotely”.

That means people working in the music industry can create profiles showing off their skills and experience, so that people can hire them for projects. Landr will also provide tools to manage these collaborations, including contracts, billing and video chat.

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TuneCore adds ‘instant mastering’ from audio firm Aftermaster

Digital distributor TuneCore is expanding its partnership with audio firm Aftermaster, offering customers access to its ‘Promaster’ instant mastering service.

TuneCore clients will be able to get four CD-quality mastered versions of their tracks in ‘Powerful’, ‘Radio Ready’, ‘Bass Enhanced’ and ‘Vocal Enhanced’ flavours, with the ability to preview 90 seconds of each before deciding whether to buy them.

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Mastering startup Landr is now a digital distributor too

Startup Landr made its name as a drag’n’drop service for mastering tracks. Now it has expanded into distributing those tracks too, as a direct rival for the various independent distributors already in that market.

“We made digital distribution easy. Finally,” wrote Landr with rhetoric guaranteed to raise the hackles of those rivals, especially those that it previously had partnerships with.

Landr is using a subscription model for its combined mastering and distribution service: its Basic tier costs £4 a month in the UK or £48 a year, and includes unlimited “LO-MP3’ files, with extra charges for “HI-MP3”, WAV and HD WAV files.