Tag: latin america

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‘Juicing’ YouTube views with ads isn’t just an India thing

Sony Music artist Badshah came under the spotlight recently when his label claimed he’d broken YouTube’s first-day-views record; YouTube pointedly didn’t confirm it (and still hasn’t); and then debate ensued about...
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Chile is blazing a trail for music-streaming in Latin America

Spotify has more than three million users in Chile, a country of around 18m people, according to local sources. In January 2019, Spotify’s Will Page told the FT claimed that Chile “is now one of our fastest-growing markets...
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Country Profile – Chile 2019

Chile is South America’s leader in digital and telecommunications infrastructure and as such the country is blazing a trail for streaming in the region’s music industry with revenues up by 38%
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Music streaming in 2019: radio rivalry, Spotify sustainability and ‘west versus east’

Streaming was the big driver behind the recorded-music industry’s 9.7% growth in 2018, according to the IFPI. In fact, streaming revenues grew by 34% to $8.9bn, accounting for 47% of the global total. At the end of 2018,...
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How Latin American and Asian cities are redefining how global hits happen

Jason Joven from Chartmetric (he’s the company’s very grandly titled “music data storyteller”) has published a fascinating blog on Medium looking at what are termed “trigger cities” (a concept coined by Chaz...
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India and Latin America clean-sweep YouTube top-10 artists chart

The top 10 artists on YouTube last week generated 1.69bn views between them, according to YouTube’s ‘Global Top Artists’ chart. What’s more, not a single one of them came from the US or Europe. In fact, YouTube’s...
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YouTube Music expands to India and more Latin American countries

YouTube is already the most popular music-streaming service in India by some distance, thanks to 245 million active users for its main service there (a number from last August) and a huge catalogue of film-music videos. That’s...
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Spotify talks Latin American success: ‘We’ve built a castle…’

Spotify has been talking about its growth in Latin America for a piece in the Financial Times, which suggests the company is preparing to invest more heavily in staff for the region. “Spotify became the dominant paid streaming...
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Report 419: The 40 Trends of 2018

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...
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Brazil’s music boom: streaming, Sertanejo, Anitta and more

Brazil has currently more active smartphones than inhabitants. According to Getúlio Vargas Foundation, there are 220 million cell phones in operation in the country and 207.6 million inhabitants. Brazil will achieve the...
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YouTube’s top three artists in 2018 are all Latin American

This won’t come as a surprise to anyone who’s been keeping an eye on YouTube’s global charts, but the video service has confirmed that its three most-played artists of 2018 all come from Latin America. Puerto Rican...
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Spotify debuts ‘Global Cultures Initiative’ for music diversity

Spotify has announced a new scheme that will focus on music from the Middle East, Africa, India and Latin America. It’s called the Global Cultures Initiative, which Spotify describes as “promoting and advancing culturally...