Tag: latin america

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Spotify talks Latin American success: ‘We’ve built a castle…’

Spotify has been talking about its growth in Latin America for a piece in the Financial Times, which suggests the company is preparing to invest more heavily in staff for the region. “Spotify became the dominant paid streaming...
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Report 419: The 40 Trends of 2018

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...
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Brazil’s music boom: streaming, Sertanejo, Anitta and more

Brazil has currently more active smartphones than inhabitants. According to Getúlio Vargas Foundation, there are 220 million cell phones in operation in the country and 207.6 million inhabitants. Brazil will achieve the...
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YouTube’s top three artists in 2018 are all Latin American

This won’t come as a surprise to anyone who’s been keeping an eye on YouTube’s global charts, but the video service has confirmed that its three most-played artists of 2018 all come from Latin America. Puerto Rican...
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Spotify debuts ‘Global Cultures Initiative’ for music diversity

Spotify has announced a new scheme that will focus on music from the Middle East, Africa, India and Latin America. It’s called the Global Cultures Initiative, which Spotify describes as “promoting and advancing culturally...
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Ozuna album soars: how do Spotify and YouTube streams compare?

Ozuna is the latest Latin American star taking western charts by storm, with his second album ‘Aura’ breaking US records for the biggest week of streams for a Latin release.
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CNCO create AR app

Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...
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YouTube launches artist spotlight story for J Balvin

Latin star J Balvin is making waves on pretty much every digital platform: he even unseated Drake (briefly) as the most-listened-to artist on Spotify earlier this year. Now YouTube is celebrating his rise with its latest...
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Concord Music buys ‘Motown of Latin music’ for reported $30m

Fast-growing company Concord Music is on the acquisition trail again. It has bought independent latin music firm Fania Records and Publishing for an undisclosed amount – although the New York Times suggested that the...
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Spotify tests data-saving ‘Lite’ mobile app in Brazil

We’ve written about the data-saving apps launched for emerging markets by the likes of YouTube and Facebook, with Instagram also now testing the idea. Now you can add another digital service to the list: Spotify. The...
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J Balvin overtakes Drake as the most popular artist on Spotify

Colombian reggaeton star J Balvin has dislodged Drake from the top of Spotify’s Top Artists rankings. Balvin now has 48.2 million monthly listeners on Spotify, ahead of Drake’s 47.9 million. “Most heard artist in...
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Latin America looms large in global YouTube artists chart

YouTube launched its new charts earlier this month, and their publication is giving us some new data on how artists from markets like Latin America and India are performing against the big stars of the US and Europe. Music...