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Track: Eslabon Armado, Peso Pluma “Ella Baila Sola” (Released: 17 March 2023) Label: Del Records Metrics: #1 Billboard Global 200 #1 Trending on YouTube US 3.6m+ TikTok creations on the official sound Both artists are in the Top 100 for Monthly Listeners on Spotify Overview The song “Ella Baila Sola”, a collaboration between Mexican group […]
Its revenues grew by 35% to $886m in 2021, an all-time high, with streaming accounting for 96.7% of the total.
Spotify is launching a new promotional campaign for its ‘Viva Latino’ playlist, which now has more than 11.3 million followers. The campaign is accompanied by some new figures from the streaming service about Latin music listening on its platform.
Spotify says that in the last month, more than 187 million people globally have listened to at least one Latin track, and overall 20.4bn Latin songs have been streamed on the service. The company also says that those streams have grown 1,680% over the past seven years.
(Which by our calculations suggests around 1.15bn monthly streams back in late 2014. Spotify had launched in Mexico in April 2013, various other Latin American countries in December 2013, and then Brazil in May 2014.)
US industry body the RIAA has published a mid-year report on Latin music’s performance in the US. Revenues for it grew by 37% to $407m in the first half of 2021.
The representative body for music streaming services, DiMA, has published a report exploring the habits of fans of Latin music in the US.
The key stats: “Latin music listening on the platform grew 94% compared to last year, and in Latin America, Latin music consumption increased by 280%.”
In July 2019, we reported on the latest new label with grand ambitions for the music industry. In the case of Saban Music Group, those ambitions were backed by $500m of capital, […]
Rocío Guerrero has been a driving force behind the growth of Latin music globally, having been instrumental in the launch and growth of Spotify’s ‘Viva Latino’ playlist to its current […]
Step back and consider this sentence for a minute, from a Billboard news story: “YouTube unveiled its year-end stats on Tuesday (Nov. 19)”. The nineteenth of November, with 11.5% of the […]
One of the trends Music Ally is keeping an eye on in the streaming era is collaborations that don’t involve Anglo-American artists. Latin America (or at least Spanish-language music, if […]
Spotify and YouTube have both staked their claims to be driving the boom in global listening to Latin American music, but other music-streaming services are making plenty of efforts to […]
Want a recipe to make a big splash with a music video on YouTube in 2019? Well, you could be BTS or Taylor Swift; you could buy a shedload of Google […]
