Posted inSandbox

Behind the Single: Eslabon Armado & Peso Pluma

Track: Eslabon Armado, Peso Pluma “Ella Baila Sola” (Released: 17 March 2023) Label: Del Records Metrics:  #1 Billboard Global 200  #1 Trending on YouTube US 3.6m+ TikTok creations on the official sound  Both artists are in the Top 100 for Monthly Listeners on Spotify Overview The song “Ella Baila Sola”, a collaboration between Mexican group […]

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Posted inNews

Latin tracks are streamed over 20bn times a month on Spotify

Spotify is launching a new promotional campaign for its ‘Viva Latino’ playlist, which now has more than 11.3 million followers. The campaign is accompanied by some new figures from the streaming service about Latin music listening on its platform.

Spotify says that in the last month, more than 187 million people globally have listened to at least one Latin track, and overall 20.4bn Latin songs have been streamed on the service. The company also says that those streams have grown 1,680% over the past seven years.

(Which by our calculations suggests around 1.15bn monthly streams back in late 2014. Spotify had launched in Mexico in April 2013, various other Latin American countries in December 2013, and then Brazil in May 2014.)