Spotify’s Baila Reggaeton playlist now has 10m followers
Seven years after its launched, Spotify’s flagship Baila Reggaeton playlist has reached a notable milestone: 10 million followers. Created to showcase the popular reggae/dancehall fusion genre from Latin America, it...
May 15, 2020
Latin music revenues in US growing faster than overall market
The RIAA has published its annual year-end report on Latin (recorded) music revenues in the US, revealing that they grew by 28% to $554m in 2019. That’s more than double the rate of growth of the overall US market,...
May 4, 2020
Carlos Vives launches #NoTeVayasDeTuCasa video-call campaign
As the coronavirus pandemic continues, we’re seeing a growing number of artist marketing campaigns – and even the music that’s at the centre of them – address the crisis. The latest marketing example is from...
April 27, 2020
Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?
Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
March 5, 2020
Nicky Jam and YouTuber Teala Dunn team up for TikTok video
There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s...
January 29, 2020
Spotify launches a podcast about J Balvin’s rise to stardom
Spotify’s latest music-focused original podcast focuses on reggaeton star J Balvin. The show is called ‘Made in Medellín’, and over six episodes it’ll tell the tale of José Álvaro Osorio Balvin’s rise to stardom...
January 24, 2020
$500m-funded Saban Music Group inks Universal partnership
In July 2019, we reported on the latest new label with grand ambitions for the music industry. In the case of Saban Music Group, those ambitions were backed by $500m of capital, thanks to founder Haim Saban, whose TV firm...
January 10, 2020
Rocío Guerrero is Amazon’s first global head of Latin music
Rocío Guerrero has been a driving force behind the growth of Latin music globally, having been instrumental in the launch and growth of Spotify’s ‘Viva Latino’ playlist to its current 10.4 million followers. However,...
December 13, 2019
YouTube’s top 10 videos of 2019 are a truly global affair
The weakening of Anglo-American pop’s grip on the mainstream is nowhere more apparent than in YouTube’s run down of its most-streamed music videos globally of 2019. Latin America/Spain in general, and Puerto Rico in...
December 6, 2019
Daddy Yankee tops YouTube ‘year-end’ music-videos chart
Step back and consider this sentence for a minute, from a Billboard news story: “YouTube unveiled its year-end stats on Tuesday (Nov. 19)”. The nineteenth of November, with 11.5% of the year still to go. Maybe it’s...
November 20, 2019
League of Legends spawns another virtual band: True Damage
League of Legends is one of the most popular games in the world of esports – professional, competitive gaming – but its publisher Riot Games has also done some very interesting things around music. In 2017, the game spawned...
October 30, 2019
Streaming now accounts for 95% of Latin-music market in the US
US trade body the RIAA has published its latest figures: a mid-year report on the US Latin music business. It reports that Latin recorded-music revenues grew by 13.5% to $232m in retail value (i.e. spending by listeners)...
September 18, 2019