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League Of Legends K-Pop group K/DA return with new track

Hot on the heels of announcing a big partnership with Spotify, the publisher of esports hit League of Legends is bringing its virtual K-Pop group K/DA back with new music.

Riot Games launched K/DA two years ago as a group of avatar characters – each voiced by a real singer. Their debut live performance at the League of Legends World Championship in 2018, with all manner of augmented-reality whizziness, has been watched more than 40m times on YouTube, while the official video for that track (‘Pop/Stars’) has more than 366m views.

Anyway, now K/DA are back, still with two members of real K-Pop group (G)I-DLE providing vocals for two of the characters. The new track is called ‘The Baddest’, and it comes ahead of a full EP with the same title, to be released later this year.

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Spotify’s first esports partnership is with Riot Games

Spotify has announced its first marketing partnership in the esports world, and it’s with one of its biggest players: Riot Games, the publisher of League of Legends.

“Spotify is also now the official — and exclusive — audio-streaming partner for League of Legends global events,” announced Spotify.

What does that mean? For starters there will be a dedicated League of Legends hub on Spotify gathering music (the game’s soundtrack already has more than 4.8 million monthly Spotify listeners), podcasts and playlists around the game.

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League of Legends game spawns a chart-topping metal band

We’ve written about League of Legends a few times recently in our coverage of the esports industry: the game, developed by Riot Games, has become one of the most popular titles in the world of competitive gaming.

But it has also spawned a fictional metal band that are taking the real-world charts by storm. The Guardian has a good explainer on how Pentakill – members: Karthus the Deathsinger, Yorick, Sona, Olaf and Mordekaiser the Master of Metal – have topped the iTunes metal rankings as well as breaking into the Billboard top 40.