Midia Research’s Mark Mulligan tends to focus on analysis and predictions rather than breaking news, but yesterday he claimed a scoop: that Deezer is exploring an alternative form of licensing.
Specifically, the ‘user-centric’ form that sees royalties paid out based on each individual user’s listening habits, rather than the entire pool of monthly listening.
“So if a subscriber listens 100% to Metallica, Metallica gets 100% of the royalty revenue generated by that subscriber,” as he described it. Compared to the current model where “if Katy Perry accounted for 10% of all streams in a month, the 10% of that metal fan’s subscription fee effectively goes towards Katy Perry and her label and publisher”.